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Aurea Astro

Program Manager, Microsoft Advertising Platform

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BLOG POSTS BY Aurea Astro

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Bing Ads September Feature Release – Greater Usability, Faster Intelligence and Simplified Workflow

September was a big month, and we have several updates to share. With a special emphasis around building usability and tool redesign, this release is the direct result of your valuable feedback on what you need to optimize your campaign...

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New Bing Ads Intelligence: Removed Duplicate Account Keywords, Improved Data and Output

September is shaping up to be a big month of new updates and features, and Bing Ads Intelligence is no exceptions. We are happy to announce the completion of the September release for Bing Ads Intelligence (BAI), which bring significant...

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Launch Announcement! Bing Ads Editor v9.9 Now Available

We’re pleased to announce that the much-anticipated release of Bing Ads Editor Version 9.9 is now available to download. Bing Ads Editor is a tool for large data management. It is specially designed for PPC managers and SEM agencies running...

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Bing Ads Summer Release Notes - Investments in User Experience

It isn’t always the biggest investment that yields the biggest return. In addition to some new features, we've been investing in day-to-day usability to improve your overall experience in Bing Ads and success on the Yahoo! Bing Network. The Summer...

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PPC Back to Basics - Match Type Essentials for the Beginner

Your keyword’s match type will affect the number of eyes who see your online ad and click on it. Therefore, being deliberate about match type is a simple investment you can make in your campaign’s performance. Here are the three main match types...

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