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Aurea Astro

Program Manager, Microsoft Advertising Platform

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BLOG POSTS BY Aurea Astro

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New! Manage insertion orders on behalf of your clients

If you are an agency managing a client’s account, making sure that your client has an active insertion order just got easier. Super Admins and Standard Users for an agency can now create, edit, approve, and cancel electronic insertion orders on behalf of their clients, even when the client is the one who pays the bills (the bill-to customer). The client will still have access to view and edit their insertion orders. The responsibility for paying the bills can belong to you or can remain with the...

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New User Role Gives You More Control Over the Accounts You Manage

Do you invite users to help manage your Bing Ads account? You now have a new option: The Standard User role. This role gives a user permission to manage campaigns and perform some billing activities on specific accounts without having to be a Super Admin. Get access to only those accounts that you are responsible for, and receive notifications relevant to you. What’s the Difference? The new Standard User role has access levels in between Advertiser Campaign Manager and Super Admin. Users with...

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Social Extensions. How will you use it?

Can your ad be doing more? Can your ad be an extension of your social self? We think so, and want to know if you agree. Bing Ads is testing social extensions in the US market, and would like to know what you think. What Are Social Extensions? Social extensions are a new type of ad extension from Bing Ads, placed under your ad copy that direct potential customers into social conversations on Facebook, Twitter, Instagram, and/or Tumblr. Searchers click on the extension and are directed to the...

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ICYMI: January Feature Release Summary

Still rubbing the 2015 out of your eyes? So was I, but then I remembered my new Guided Tours! And Favorites for Mobile! And Image Extensions! It looks like I'm not alone in being excited about that one: Right there with you, Emma! Take a peek at the summary below, and stay tuned here to the Bing Ads Blog for announcements about new features as they become available. Keyword Planner v2 The Keyword Planner helps you create and expand search campaigns by providing a single tool for keyword, bid and...

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Bing Ads July Recap: Launches, Updates and Reminders

In case you missed it, here is a summary of products, features and notifications to be aware of as we head toward the Fall lineup. Beta launch: Bing Native Ads (US Only) Bing Native Ads beta has launched in the US on MSN, offering advertisers the ability to target user intent. Bing Native Ads is designed to naturally align with that of the placements in which they appear, ensuring an optimal user experience. For more information and updates, visit the Bing Native Ads page. Now live: Bing...

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