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Microsoft Advertising Blog

Aurea Astro

Program Manager, Microsoft Advertising Platform

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A text ads cheat sheet just in time for your holiday campaigns

Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. Utilize our cheat sheet to learn about the various types of text ads we offer. Get specifications and info to help you decide which one is best for you.

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New! Manage insertion orders on behalf of your clients

If you are an agency managing a client’s account, making sure that your client has an active insertion order just got easier. Super Admins and Standard Users for an agency can now create, edit, approve, and cancel electronic insertion orders on behalf of their clients, even when the client is the one who pays the bills (the bill-to customer). The client will still have access to view and edit their insertion orders. The responsibility for paying the bills can belong to you or can remain with the...

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New User Role Gives You More Control Over the Accounts You Manage

Do you invite users to help manage your Bing Ads account? You now have a new option: The Standard User role. This role gives a user permission to manage campaigns and perform some billing activities on specific accounts without having to be a Super Admin. Get access to only those accounts that you are responsible for, and receive notifications relevant to you. What’s the Difference? The new Standard User role has access levels in between Advertiser Campaign Manager and Super Admin. Users with...

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Social Extensions. How will you use it?

Can your ad be doing more? Can your ad be an extension of your social self? We think so, and want to know if you agree. Bing Ads is testing social extensions in the US market, and would like to know what you think. What Are Social Extensions? Social extensions are a new type of ad extension from Bing Ads, placed under your ad copy that direct potential customers into social conversations on Facebook, Twitter, Instagram, and/or Tumblr. Searchers click on the extension and are directed to the...

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ICYMI: January Feature Release Summary

Still rubbing the 2015 out of your eyes? So was I, but then I remembered my new Guided Tours! And Favorites for Mobile! And Image Extensions! It looks like I'm not alone in being excited about that one: Right there with you, Emma! Take a peek at the summary below, and stay tuned here to the Bing Ads Blog for announcements about new features as they become available. Keyword Planner v2 The Keyword Planner helps you create and expand search campaigns by providing a single tool for keyword, bid and...

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