Verivox is one of the largest consumer portals in Germany and its mission is clear: to be the one-stop shop for consumers looking for tariffs within various household and other fields. Founded in 1998, Verivox launched its website in 1999 originally as an energy and telecoms comparison portal and has been growing rapidly ever since.
“Basically, whenever Customer Acquisition Services can be compared online, we’ll always consider that our particular field will be of interest,” says Thomas Liebau, who leads the Performance Marketing team.
In 2012, under CEO Chris Öhlund, the company significantly expanded its product portfolio and now offers a full spectrum of comparisons for electricity and gas, internet and mobile communications, finance and insurance, travel, cars and commission-free property purchases.
What makes Verivox stand out in a crowded marketplace is that it puts the consumer right at the heart of the service and gives customers greater choice. It also has a quality control system, which checks the providers and ensures that only the best make it on to the site.
“It’s not necessarily that customers are looking for the cheapest solution. They’re often looking for the most suitable one,” says Liebau. “Our tariff calculator is very flexible. For example, you can indicate that you prefer ‘green’ electricity, a local or regional supplier, the highest rated supplier, or simply that you prefer the cheapest option. There are a vast number of options for the customer to choose from.”