Subito has been advertising on Bing since only November 2015, but it is already among the top three sources of traffic for the business.
“Thanks to Bing Ads, the cost per entering visit has been dramatically reduced by a quarter, with a conversion efficiency four times higher than the average rate generated from other traffic sources,” explains Tamagno.
“A lower cost per entering visit allows us to effectively address the fast-growing but highly competitive market segment we operate in,” adds Tamagno. “This is an important growth driver for Subito, and one where we are concentrating our optimisation efforts.”
Bing Ads offers advanced targeting features, such as device, and distribution ads which can be segmented by age groups. Targeting has helped the company to effectively plan its ad campaigns, to address its ad insertion targets and maintain a high level of customer satisfaction.
Through Bing Ads advanced conversion tracking features with Universal Event Tracking, Subito can easily see how effectively campaigns lead to valuable customer activity.
“Bing Ads is a very important channel for us and helps us attract and convert new customers, effortlessly,” Tamagno says. “It allows us to obtain highly qualified traffic and extremely high performance in terms of conversion efficiency.”
The feature-rich, versatile and easy-to-use Bing Ads platform has allowed Subito to reduce traffic management time by 70% and enhance day-by-day productivity in KPI monitoring tasks. As a result, Subito employees are able to concentrate more on strategic activities.
“This is an outstanding point of strength of Bing Ads,” adds Tamagno. “The Bing Ads platform allows us to easily and rapidly react to any change occurring in the traffic asset, which helps us to guarantee the performance of our campaign activity.”