Market growth, brand awareness, subscriber expansion — when it comes to paid search, there are some metrics for success that never get lost in translation. That has certainly been the case for Jobrapido, an Italy-based job site whose ambitious plans to expand globally have been aided by a Bing Ads strategy aimed at helping the company cross borders.
Employing the tagline "We take the work out of looking for work," Jobrapido began as a typical startup, born in a garage but with aspirations to go global. Investing in Bing Ads, the company has since become a market leader in the sector. Today, Jobrapido has over 70 million subscribers in 58 countries and is making significant inroads in the United States.