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The Kevin Bacon approach to keyword attribution

August 2017

How close to Kevin Bacon are you? Or in other words, which keywords are assisting in conversions, especially beyond (before) the last click? If you know which keywords are closest to the conversion you can bid up for these to increase your conversions. Check out this installment of The Art of Advertiser Science eBook series to see how connected other keywords are to the center of your PPC universe. Find out how to:

  • Understand keyword attribution and learn which keywords are assisting in conversions.
  • Find keyword assist data in your account.
  • Design your own keyword assist experiment.

Download The Kevin Bacon Approach to Keyword Attribution and start finding new keyword opportunities to boot your conversions.