If you’re aiming to capture punters searching for key horse racing related search terms during the peak Spring Carnival racing season, here’s some good news: There are 6 million horse-racing enthusiasts in Australia — that’s one-quarter of total Australians — and last year saw robust growth for the gambling industry across the Bing Network. To place a bet on this opportunity, check out our new Spring Carnival 2017 report. You’ll find insights into recent audience behaviour that could help you create more effective campaign strategies to reach your target audience.
With the help of the Spring Carnival insights deck, you’ll discover:
- Key seasonal trends. Interest for key racing days starts to increase in early October. While Melbourne Cup gets the most coverage, other key racing days like Caulfield Cup and Cox Plate also offer digital marketers an opportunity to get in front of the punters from as early as August when they start their research.
- Valuable tips and tricks. Improve your return on investment by adding ad extensions, making campaign changes based on seasonal audience behaviour, and monitoring search activity and budgets closely (at least hourly) on the big race day to capture maximum click share.
- Tactics for campaign success. Learn strategic steps to take in the months leading up to Spring Carnival, plus find out specific ways to maximise conversions such as Universal Event Tracking, bid modifiers and more.
Download our complete presentation and start planning your search campaigns now for the race that stops the nation!