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Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Drive more leads, phone calls, appointments, visits or purchases for your small business by using paid search advertising with Microsoft Advertising to reach customers who are interested in your product or service. Ads created with the Microsoft Advertising platform display across Microsoft platforms and devices including Cortana and Office, as well as partner websites in the Microsoft Search Network like AOL, The Wall Street Journal and InfoSpace.

Advertising on the Microsoft Search Network connects you with a large customer base, including 46.4 million desktop searchers not reached on Google. Nearly one-third of the Microsoft Search Network audience has a household income of $100,000 or more. 58% hold a college degree and nearly 40% are between the ages of 35 and 54 years old.

People who search the Microsoft Search Network spend 30% more than the average internet user.

Benefits of Microsoft Advertising for small business owners

  • Target your ads to display when someone searches in your service area.
  • Give consumers more information about your business with ad extensions.
  • Seamlessly import Google Ads campaigns.
  • Control your daily budgets with no mandatory spending thresholds.
  • Pay only when someone clicks your ad. This makes Microsoft Advertising cost-effective for any budget.
  • Save time and maintain budget control by setting your bids to adjust up or down automatically based on things like device, location, and time.
  • Get personalized advice to help you drive more leads with one-on-one coaching from Microsoft Advertising experts.

Import campaigns from Google Ads or other programs

If you already have campaigns in other online advertising programs, you can import them to Microsoft Advertising, saving you the trouble of having to set them up from scratch. You can import directly from your Google Ads account, or you can create an import file and upload it to Microsoft Advertising.

Before you begin importing campaigns from Google Ads to Microsoft Advertising, be sure to review Importing your campaigns: Requirements. When you're finished importing, you can view your data and will have the opportunity to make changes.


Get started

You run your business. We'll help find your customers. The Microsoft Advertising platform for small business owners can help drive your success.