Maintaining a strong internet presence is essential to growing your small business online. In today’s digital age, using social media, digital advertising, emails, and videos are all ways to expand your business’s outreach. These methods are simple and cost-effective when your small business uses them properly. Whether you want to target certain locations or want to increase your sales and visibility to anyone with internet access, Microsoft Advertising can help you.

A woman holds a piece of paper while other people around her look and point at it and discuss.

Digital marketing tools for small businesses

There are digital marketing tools your small business can use that will stay within the constraints of your marketing budget. Some of these tools are free, and you might already use them in your personal life. Don’t worry if your marketing tool costs money because there are many that are still affordable while giving you a wide scope of services. Using social media, keyword research, a business website, and an email list are all cost-effective ways to grow your small business online.

Two women wearing aprons smile behind the counter of a coffee shop and smile at the camera.
  • Keyword research: Before you post on social media or design your website, you’ll want to conduct keyword research. Keyword research will help you determine what relevant words and phrases your small business should use in its online presence. Microsoft Keyword Planner can help you find how people are searching for goods and services that are related to your small business. Once you have your list of keywords, you can implement them on your small business’s website and use them in your social media captions.
  • Social media: You can grow your small business online by using social media platforms. The key here is consistency. Some social media platforms, like Facebook, Instagram, and Twitter, allow you to create, schedule, and post on your business profile without having to pay for a huge advertising budget. If your small business doesn’t have employees to manage the different social media profiles, there are other tools you can use to consolidate the posts. Microsoft Advertising is a simple way to streamline your social media management and post to multiple channels from one screen.
  • Website building: Your small business doesn’t have to spend a ton of money paying website designers and computer engineers who know how to code. There are plenty of free and affordable website building platforms that you can use to create your small business website. Use the relevant keywords you found from your research so that your website has a better chance of appearing on search engines. Microsoft’s Digital Marketing Center eases your worries about high expenses by letting you build a website for free.
  • Email marketing: Some people check their emails as much as they check their social media pages. Email marketing is an effective marketing tool that reminds consumers that your small business’s goods or services exist. Set up a place for customers to enter their email addresses on your website for them to join your email list. Send them emails when you have new products, when old products are back in stock, when there are new sales, and coupons to show your appreciation for them. Some email marketing tools are free if your small business doesn’t exceed a certain number of customers. These tools allow you to send the same email to multiple consumers at the same time.
A woman stands behind a desk, her hands on top of several large pieces of paper. She looks at the camera and smiles.

Digital advertising benefits for small businesses


Advertising your small business online can be more affordable than renting a physical billboard or buying ad space in a magazine. With digital advertising, you have control over your business’s online presence. Some other benefits of online advertising are that you get to decide how long an advertisement stays up, when it changes, and how much you want to budget toward your marketing plan.

Grow your small business online with Microsoft Advertising


Digital advertising methods are cost-effective ways to grow your small business online. These tools and methods expand your business’s outreach, increase the website’s position on the SERP, and give you more flexibility on when and how you want to advertise your goods or services. Help your small business grow online today using Microsoft Advertising.