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Experience new growth possibilities with Microsoft Advertising today >

Connect with buyers whenever, wherever

Explore how you can reach new audiences in meaningful ways that deliver results. To start on this journey, just enter your website URL to see how your ads will look like across the Microsoft Advertising Network.

Unlock more value from every campaign

 

Achieve more your own advertising AI assistant

Meet Copilot in the Microsoft Advertising Platform—your everyday AI partner designed to simplify campaign creation, recommend high-performing assets, and answer your questions in real time.

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Metrics dashboard example.

Turn insights into action

Use real-time performance insights to fine-tune your campaign strategy, connect with the right audience wherever they are on their journey, and drive stronger returns on your time and budget.

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Step-by-step summarized guide on how to import campaigns.

Scale what’s working

Bring your Google and Meta campaigns into Microsoft Advertising in just a few clicks. Our Import tools make it easy to expand your reach and maximize your impact.

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Smarter tools. Stronger results  

You bring the vision—we’ll bring the tools. Microsoft Advertising helps you reach more customers and stay on budget with AI and automation-powered campaigns designed around your success.

No minimum fee icon.

No minimum fee

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Only pay for click

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Budget by the day

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Control your own budget

Explore new growth possibilities with Microsoft Advertising

Whether you're new to Microsoft Advertising or an existing customer, our experts are available to help you transform your advertising results.  

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Frequently asked questions

Start with Search ads. These are the text ads you see at the top of search engine results. You choose a few keywords that match what people are looking for, set your budget, write a short ad, and launch. It’s a simple way to show up when customers are actively searching for what you sell.

Yes. Video and CTV (Connected TV) ads are easier than ever to run. You can use short brand clips, repurpose social media videos, or even use built-in creative tools. Video helps boost awareness and gets your business in front of people on sites like Hulu, Roku, and top news outlets.

Performance Max is an all-in-one ad type that finds your best customers across Microsoft’s network (search, display, shopping, video, and more). You don’t need to be an expert—it uses AI to test what works and adjusts your ads to perform better over time. You just set your goal, add creative, and it handles the rest.

Use Shopping campaigns. These let you upload your product catalog and show rich product listings (with images, prices, and names) when people search. It’s great for online stores and helps buyers go straight from search to checkout.

Display ads are visual banners that appear across websites, apps, and even Outlook. They help people learn about your brand, especially when they’re not actively searching. Use them to grow awareness, stay top-of-mind, or retarget people who visited your site.

You set your own budget, and most formats use a pay-per-click or pay-per-thousand-views model. That means you only pay when someone clicks or sees your ad. You can start small, test what works, and adjust as you grow.

Absolutely. Microsoft Advertising has smart tools and built-in guidance for every ad type. Whether you’re running search, display, video, or shopping ads, the platform walks you through each step. You don’t need a big team or a marketing degree to succeed.