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Agentic Commerce

AI is reshaping how people discover, evaluate, and buy products. Shopping journeys are moving from clicks to conversations. Enabling agentic commerce scenarios will help you become more discoverable & close sales.

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This shift isn’t theoretical. It’s already happening:

Microsoft is building human‑first, merchant‑friendly agentic commerce—so brands can participate directly in AI‑led shopping journeys, with accurate product truth, consistent brand voice, and a frictionless path to purchase.

84%

 

AI‑driven revenue per visit grew

 

year‑over‑year as shopping discovery moved into AI‑assisted experiences.1

72%

 

of consumers expect agentic shopping experiences

 

from retailers in the next 12 months.2

800%

 

AI‑driven traffic surged

 

year‑over‑year during peak shopping moments like Black Friday.3

Microsoft Merchant Center UI showing UCP settings for return policy, customer service, and Copilot Checkout.

Improve product visibility in Copilot

 

Be present, accurate, and chosen when shopping intent forms. The foundation of agentic commerce is trusted product truth. The first step is to improve product visibility in Microsoft Merchant Center (MMC) with a UCP-ready feed. MMC will support Universal Commerce Protocol (UCP), enabling richer signals (returns/support policies) so AI can assess products with confidence.

Following these steps in MMC to get started

01

 

Add new store settings in Microsoft Merchant Center

 

Return policy, customer support, Copilot Checkout.*


Visit Merchant Center

02

 

Update your feed with attributes needed for UCP

 

These additional feed attributes include: native checkout eligibility for products, product warnings if needed, and Merchant Item ID (unique ID).


See details

Enable Copilot Checkout

What is Copilot Checkout?

Copilot Checkout lets shoppers complete purchases directly inside Microsoft Copilot, enabling AI-powered shopping experiences.

Instead of sending customers out to a website and risking drop‑off, Copilot Checkout:

  • Keeps the entire decision‑to‑purchase flow in one place
  • Preserves the merchant as merchant of record
  • Uses the merchant’s existing payments, fraud, tax, fulfillment, and reconciliation systems

Merchants keep the customer relationship, the data, and full control—while gaining a new, high‑intent acquisition surface.

 

Trusted agentic commerce partner

PayPal

PayPal’s Store Sync is a single integration that makes merchant products discoverable and ready to purchase across AI platforms including Microsoft Copilot, connecting your store to customers wherever they shop. PayPal orchestrates the AI agent interaction and payment processing while the merchant's API handles product validation, pricing, shipping, and order fulfillment, all authenticated via PayPal-issued JWT tokens and backed by Orders API v2. Reference PayPal’s developer docs to learn more.

 

For merchants on other processors: Through a single integration to PayPal's Cart API, merchants can sync their product catalog, connect their store for real-time cart validation and fulfillment, and — with an open, protocol-agnostic approach — instantly reach AI shopping agents across ecosystems like Microsoft Copilot. PayPal powers the entire journey from discovery to purchase, backed by 25 years of trusted commerce and payments relationships with hundreds of millions of consumers and merchants.

 

Complete this form to speak to sales and start activation today.

Shopify

Shopify merchants have been automatically enrolled (with controls in Shopify admin). There are no additional onboarding steps required. Please see Shopify Help Center | Shopify agentic storefronts for more information.

Stripe

Stripe's Agentic Commerce Suite (ACS) offers a turnkey solution to sell on Microsoft Copilot and other AI agents. ACS lets you reach more customers by making your products discoverable, simplifying your checkout, and allowing you to accept agentic payments–while you retain control over the customer experience. It also protects transactions from agent-initiated fraud with Shared Payment Tokens—Stripe’s agentic payment primitive that initiates payments without exposing credentials to AI agents. Enable in-context selling on AI agents | Stripe Documentation

Copilot Checkout eligibility requirements

Region & language

Only English‑language merchants who sell to US buyers are eligible at this time (supporting USD).

Onboarding paths

You can share your feed through on of our approved onboarding paths:

 

Microsoft Merchant Center (MMC): You must have a MMC account and a UCP-compliant feed. If you do not have a MMC account, sign up today.

 

Merchant of record

You are the merchant of record. Copilot does not become merchant of record.

Privacy & trust

Must meet Microsoft privacy/RAI standards and PSP security requirements.

Frequently asked questions

Please visit Microsoft Merchant Center Help page for step-by-step commerce onboarding guidance.

UCP is a complementary layer to Merchant Center feeds that turns product data into executable commerce actions. Feeds primarily enable discovery (products showing up in AI responses), while UCP enables transactions (checkout and post‑purchase actions within AI experiences like Copilot). For additional information on UCP, see Universal Commerce Protocol - Universal Commerce Protocol (UCP)

We leverage both information found on the web and from a merchant’s feed in the Microsoft Merchant Center.

Copilot Checkout is available on Copilot.com and the Copilot mobile app, with plans to expand to additional surfaces soon.

We are excited to expand this to other regions and other markets as soon as we are able; however, we cannot provide a timeline at this time.

No, the experience is "opt-in" presently and requires additional support from Stripe and PayPal.

No. Onboarding is confirmed at the domain level - organizations can select which domains to include when working with their checkout partner (i.e. Stripe/PayPal)

Today, Copilot Checkout supports a single PSP checkout partner per merchant.

By default, the PSP that completes onboarding first becomes the checkout partner. Merchants may request a change if needed.

Yes. While multi‑PSP selection is not yet automated, merchants may request a change to their checkout partner, and the Copilot Checkout team will review and confirm next steps.

No. Your PSP will handle the integration in partnership with you, from start to finish.

No. Today, Microsoft does not take a commission or affiliate fee. Merchants remain the merchant of record, and payments are processed on existing rails (e.g., Shopify, Stripe, PayPal).

Yes. To onboard to Copilot Checkout, you must have an MMC account. A product feed is required to power product discovery and checkout.

[1] August 2025, Adobe Digital Insights, cited via Mi3

[2] September 2025, Rebuilding Web, Microsoft Research

[3] November 2025, "AI help drives record $11.8 billion in Black Friday online spending," Reuters

[*] Pilot only to select customers