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Copilot in the Microsoft Advertising Platform

Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality marketing easily and efficiently, guiding you through campaign creation and answering questions along the way.

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Uplevel your marketing

Whether you’re iterating on a high-performing campaign or developing a new concept from start to finish, you can do it with more ease and in less time – thanks to the aptitude and agility of AI. Copilot in the Microsoft Advertising Platform is always there to help you take your ideas further, build compelling assets for your campaigns, and be your trusty advertising assistant.

Always on support

Do you want to make your marketing easier and faster with AI? Copilot is here to help you. Copilot is a smart chat and tool that helps you create amazing campaigns for any channel. You don't need to be an expert or hire one. Copilot will guide you, answer your questions, and generate awesome images and messages for your ads. Copilot is like having your own advertising assistant that works 24/7.

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Unlock productivity

With Copilot, you don't have to worry about spending a lot of money on professional copywriting or photography. You can save time and energy by letting Copilot handle the creation of beautiful images and engaging messaging for your ad campaigns. This means you can quickly create campaigns and increase the variety of your assets, allowing you to compete with bigger players, even if you don't have a huge budget.

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Boost creativity

Boost experimentation and creativity within your marketing team. With Copilot, you can easily iterate on your high-performing campaigns or develop new concepts from start to finish, using the power of AI. By co-creating with Copilot, you can experiment, refine, and craft inspired campaigns that resonate more deeply with your audience. So, let Copilot help take your ideas further and spark creativity within your team.

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Key Copilot features

Asset recommendations

Jumpstart campaign creation and easily create relevant, personalized ads using AI-powered content recommendations.

Image of the Copilot asset recommendation menu.

Conversational chat

Get instantaneous and highly relevant answers to your questions related to Microsoft Advertising features and capabilities with our AI-powered conversational chat.

Image of window with a conversational chat with Copilot.

Image creation

Stand out from the competition by using our AI-powered image generation feature to create images personalized to your business and customized to your campaign.

Example of an image of a couple enjoying a walk around Edinburgh generated by Copilot.

Unlocking the power and potential of generative AI for advertisers and publishers

On April 29th, we announced the general availability of the Microsoft Advertising Platform, expanded our partnership with Axel Springer, introduced Microsoft Advertising’s Chat Ads API partner Direqt, and shared new consumer behavior and search trends.

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Embracing AI: Empowering growth for businesses of all sizes

On May 15, 2024 join our virtual event ‘Embracing AI: Empowering businesses of all sizes for growth’ live or on-demand and discover some of our latest generative AI features that empower businesses of all sizes to activate their creativity and productivity. We’ll cover Copilot in the Microsoft Advertising Platform, Performance Max, Predictive Targeting and more!

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Adoption and application of AI in digital advertising

IAB Europe and Microsoft surveyed a wide range of European industry stakeholders to assess the promise and current state of their generative AI adoption. 41% of respondents say they have a specific budget assigned to experiments with generative AI and 51% are fostering AI talent within the team. Read the full summary of this research on the IAB Europe website.

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Empowering small and midsize businesses for growth with generative AI

Microsoft’s commitment to empowering SMBs through intuitive advertising platforms, multi-channel campaigns, and personalized support, leveraging AI to enhance operational efficiency, customer engagement, and creative capabilities.

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Ways to access Copilot in the Microsoft Advertising Platform


Conversational chat

Click the Copilot button in your taskbar to launch conversational chat.


Asset recommendations

Enter your landing page URL during campaign creation to automatically get image and text asset recommendations.


Image creation

Generate an image from your asset library or while you’re choosing image assets for a campaign.

Get started today

Take action now by signing up for a campaign that will reshape your business.

Frequently asked questions

Copilot in the Microsoft Advertising Platform combines the power of natural language conversations and generative AI to simplify and enhance your advertising experience. Whether you need help with campaign creation, asset recommendations, or image creation, you can tell Copilot and it will guide you with what to do in real-time.

Of course. You’re always in control. Copilot recommends assets, but also allows you to refine them with the help of AI. Click the magic pen next to your headline or description to ask Copilot to completely rewrite a headline or description given a prompt, try a different tone of voice, to make your copy more friendly, formal or persuasive.  Or you can ask for similar headlines based on what you already have where Copilot will suggest variations on your chosen theme.

Copilot in the Microsoft Advertising Platform is available in English, French, German, Spanish, Italian, Portuguese, Traditional Chinese, Simplified Chinese, and Japanese.

Recommendations by Copilot in the Microsoft Advertising Platform are derived from a variety of data sources, including the landing page you provide and your existing campaign assets, to provide users with unique, personalized recommendations. With that, the opportunity for Copilot to generate duplicative recommendations is limited. Just as two independent marketers might write similar copy, there is a small chance that Copilot will render similar recommendations. However, what Copilot won’t do is borrow data provided by other advertisers to generate your recommendations. Your data is your data.

In so many ways, AI creates exciting opportunities for all of us to bring new ideas to life. Microsoft is taking new steps to ensure these new technologies are resistant to abuse. We are committed as a company to a robust, technical, and comprehensive approach that protects people, grounded in safety by design. Our strong safety architecture is applied at the AI platform, model, and applications levels. It includes aspects such as ongoing red team analysis, preemptive classifiers, the blocking of abusive prompts, automated testing, and rapid bans of users who abuse the system. Durable media provenance and watermarking are essential to combat deepfakes in video, images, or audio. We use cryptographic methods to mark and sign AI-generated content with metadata about its source and history. Microsoft has been a leader in R&D on methods for authenticating provenance, including as a co-founder of Project Origin and the Coalition for Content Provenance and Authenticity (C2PA). We use provenance technology, watermarking and fingerprinting techniques to quickly determine if an image or video is AI generated or manipulated. We are committed to identifying and removing deceptive and abusive content like this when it is on our hosted consumer services such as LinkedIn, our Gaming network, and other relevant services.