Global
comScore market data for PC Users 1
![](/content/dam/sites/msa-about/config/search.png)
16.6 billion
Monthly PC searches
![](/content/dam/sites/msa-about/config/users.png)
749 million
Unique PC Users
![](/content/dam/sites/msa-about/config/share.png)
20.7 %
PC market share
[1] Comscore qSearch (custom), March 2024, Worldwide, desktop traffic only.
India
comScore market data for PC Users 1
![](/content/dam/sites/msa-about/config/search.png)
182.5 million
Monthly PC searches
![](/content/dam/sites/msa-about/config/users.png)
24 million
Unique PC Users
![](/content/dam/sites/msa-about/config/share.png)
10.9 %
PC market share
[1] Comscore qSearch (custom), March 2024, India, desktop traffic only.
United States
comScore market data for PC Users 1
![](/content/dam/sites/msa-about/config/search.png)
9.1 billion
Monthly PC searches
![](/content/dam/sites/msa-about/config/users.png)
165 million
Unique PC Users
![](/content/dam/sites/msa-about/config/share.png)
39.2 %
PC market share
[1] Comscore qSearch (custom), March 2024, United States, desktop traffic only.
United Kingdom
comScore market data for PC Users 1
![](/content/dam/sites/msa-about/config/search.png)
548.4 million
Monthly PC searches
![](/content/dam/sites/msa-about/config/users.png)
28 million
Unique PC Users
![](/content/dam/sites/msa-about/config/share.png)
23.5 %
PC market share
[1] Comscore qSearch (custom), March 2024, United Kingdom, desktop traffic only.
Canada
comScore market data for PC Users 1
![](/content/dam/sites/msa-about/config/search.png)
317.5 million
Monthly PC searches
![](/content/dam/sites/msa-about/config/users.png)
15 million
Unique PC Users
![](/content/dam/sites/msa-about/config/share.png)
26.8 %
PC market share
[1] Comscore qSearch (custom), March 2024, Canada, desktop traffic only.
Australia
comScore market data for PC Users 1
![](/content/dam/sites/msa-about/config/search.png)
200 million
Monthly PC searches
![](/content/dam/sites/msa-about/config/users.png)
10 million
Unique PC Users
![](/content/dam/sites/msa-about/config/share.png)
21.4 %
PC market share
[1] Comscore qSearch (custom), March 2024, Australia, desktop traffic only.
Vertical market segments
Data about users on the Microsoft Advertising Network for Search.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
54%
Product Research
54% use search engines for online product research
37%
Brand Discovery
37% use search engines for brand discovery
ALL DEMOGRAPHICS
73%
Age
73% are under the age of 45
44%
Gender
44% are female and 56% are male
34%
Education
34% graduated from college
36%
Income
36% have household income in the top 25%
54%
Marriage
54% are married
59%
Children
59% have children living at home
3%
LGBTQ+
3% identify as LGBTQ+
18%
Disabilities
18% report having a disability
100%
Automobile
100% are planning to purchase an automobile in the next 3 months
36%
Insurance
36% are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
81%
Age
81% are under the age of 45
43%
Gender
43% are female and 57% are male
37%
Education
37% graduated from college
44%
Income
44% have household income in the top 25%
62%
Marriage
62% are married
67%
Children
67% have children living at home
3%
LGBTQ+
3% identify as LGBTQ+
22%
Disabilities
22% report having a disability
52%
Decision Makers
52% are business decision makers
26%
Executives
26% are senior business decision makers
B2B DEMOGRAPHICS
74%
Age
74% are under the age of 45
40%
Gender
40% are female and 60% are male
46%
Education
46% graduated from college
46%
Income
46% have household income in the top 25%
65%
Marriage
65% are married
70%
Children
70% have children living at home
2%
LGBTQ+
2% identify as LGBTQ+
15%
Disabilities
15% report having a disability
29%
Health Insurance
29% are planning to buy health insurance
11%
Mortgage
11% are planning to refinance
FINANCE DEMOGRAPHICS
74%
Age
74% are under the age of 45
39%
Gender
39% are female and 61% are male
48%
Education
48% graduated from college
50%
Income
50% have household income in the top 25%
57%
Marriage
57% are married
63%
Children
63% have children living at home
3%
LGBTQ+
3% identify as LGBTQ+
11%
Disabilities
11% report having a disability
44%
Domestic Travel
44% planning to purchase a domestic vacation
28%
International Travel
28% planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
77%
Age
77% are under the age of 45
44%
Gender
44% are female and 56% are male
40%
Education
40% graduated from college
43%
Income
43% have household income in the top 25%
54%
Marriage
54% are married
61%
Children
61% have children living at home
4%
LGBTQ+
4% identify as LGBTQ+
15%
Disabilities
15% report having a disability
100%
Online Shopping
100% have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
72%
Age
72% are under the age of 45
45%
Gender
45% are female and 55% are male
40%
Education
40% graduated from college
41%
Income
41% have household income in the top 25%
56%
Marriage
56% are married
61%
Children
61% have children living at home
3%
LGBTQ+
3% identify as LGBTQ+
15%
Disabilities
15% report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Search.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
Product Research
{percentage} use search engines for online product research
Brand Discovery
{percentage} use search engines for brand discovery
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 56% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 66% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 63% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health Insurance
{percentage} are planning to buy health insurance
Mortgage
{percentage} are planning to refinance
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 73% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 60% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 53% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Search.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
Product Research
{percentage} use search engines for online product research
Brand Discovery
{percentage} use search engines for brand discovery
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 58% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 61% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 61% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health Insurance
{percentage} are planning to buy health insurance
Mortgage
{percentage} are planning to refinance
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 67% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 55% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 51% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Search.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
Product Research
{percentage} use search engines for online product research
Brand Discovery
{percentage} use search engines for brand discovery
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 57% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 54% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 64% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health Insurance
{percentage} are planning to buy health insurance
Mortgage
{percentage} are planning to refinance
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 68% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 54% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 57% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Search.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
Product Research
{percentage} use search engines for online product research
Brand Discovery
{percentage} use search engines for brand discovery
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 53% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 60% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 62% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health Insurance
{percentage} are planning to buy health insurance
Mortgage
{percentage} are planning to refinance
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 67% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 53% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 53% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Search.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
Product Research
{percentage} use search engines for online product research
Brand Discovery
{percentage} use search engines for brand discovery
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 60% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 56% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 62% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health Insurance
{percentage} are planning to buy health insurance
Mortgage
{percentage} are planning to refinance
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 63% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 62% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 61% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Expand your reach
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