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Microsoft Advertising Network for Search

Reach more of your customers and connect with the people who matter to you on the Microsoft Advertising Network. Access in-depth audience understanding and marketplace insights when you use the following search data to help plan your Microsoft Advertising campaigns.

Microsoft Advertising Network for Search

Global

comScore market data for PC Users 1

16.6 billion

Monthly PC searches

749 million

Unique PC Users

20.7 %

 PC market share

[1] Comscore qSearch (custom), March 2024, Worldwide, desktop traffic only.

Vertical market segments

Data about users on the Microsoft Advertising Network for Search.

Product Research

54% use search engines for online product research

Brand Discovery

37% use search engines for brand discovery

ALL DEMOGRAPHICS

Age

73% are under the age of 45

Gender

44% are female and 56% are male

Education

34% graduated from college

Income

36% have household income in the top 25%

Marriage

54% are married

Children

59% have children living at home

LGBTQ+

3% identify as LGBTQ+

Disabilities

18% report having a disability

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