Vertical market segments
Data about users on the Microsoft Advertising Network for Display.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
ALL DEMOGRAPHICS
75%
Age
75% are under the age of 45
46%
Gender
46% are female and 54% are male
36%
Education
36% graduated from college
37%
Income
37% have household income in the top 25%
51%
Marriage
51% are married
58%
Children
58% have children living at home
4%
LGBTQ+
4% identify as LGBTQ+
16%
Disabilities
16% report having a disability
69%
Automobile
69% are planning to purchase an automobile in the next 3 months
30%
Insurance
30% are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
80%
Age
80% are under the age of 45
20%
Gender
20% are female and 80% are male
37%
Education
37% graduated from college
42%
Income
42% have household income in the top 25%
57%
Marriage
57% are married
63%
Children
63% have children living at home
4%
LGBTQ+
4% identify as LGBTQ+
20%
Disabilities
20% report having a disability
51%
Decision Makers
51% are business decision makers
24%
Executives
24% are senior business decision makers
B2B DEMOGRAPHICS
75%
Age
75% are under the age of 45
41%
Gender
41% are female and 59% are male
47%
Education
47% graduated from college
47%
Income
47% have household income in the top 25%
60%
Marriage
60% are married
68%
Children
68% have children living at home
4%
LGBTQ+
4% identify as LGBTQ+
14%
Disabilities
14% report having a disability
23%
Health-Insurance
23% are planning to purchase insurance in the next 3 months
10%
Mortgage
10% are planning to purchase an insurance in the next 3 months
FINANCE DEMOGRAPHICS
77%
Age
77% are under the age of 45
40%
Gender
40% are female and 60% are male
42%
Education
42% graduated from college
43%
Income
43% have household income in the top 25%
52%
Marriage
52% are married
59%
Children
59% have children living at home
4%
LGBTQ+
4% identify as LGBTQ+
14%
Disabilities
14% report having a disability
44%
Domestic Travel
44% planning to purchase a domestic vacation
29%
International Travel
29% planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
79%
Age
79% are under the age of 45
47%
Gender
47% are female and 53% are male
44%
Education
44% graduated from college
43%
Income
43% have household income in the top 25%
49%
Marriage
49% are married
58%
Children
58% have children living at home
5%
LGBTQ+
5% identify as LGBTQ+
14%
Disabilities
14% report having a disability
100%
Online Shopping
100% have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
74%
Age
74% are under the age of 45
47%
Gender
47% are female and 53% are male
42%
Education
42% graduated from college
42%
Income
42% have household income in the top 25%
53%
Marriage
53% are married
60%
Children
60% have children living at home
4%
LGBTQ+
4% identify as LGBTQ+
15%
Disabilities
15% report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Display.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 50% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 52% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 58% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health-Insurance
{percentage} are planning to purchase insurance in the next 3 months
Mortgage
{percentage} are planning to purchase an insurance in the next 3 months
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 61% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 63% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 51% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Display.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 49% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 55% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 58% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health-Insurance
{percentage} are planning to purchase insurance in the next 3 months
Mortgage
{percentage} are planning to purchase an insurance in the next 3 months
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 67% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 49% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 47% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Display.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 49% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 51% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 55% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health-Insurance
{percentage} are planning to purchase insurance in the next 3 months
Mortgage
{percentage} are planning to purchase an insurance in the next 3 months
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 62% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 46% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 49% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Display.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 48% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 54% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 58% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health-Insurance
{percentage} are planning to purchase insurance in the next 3 months
Mortgage
{percentage} are planning to purchase an insurance in the next 3 months
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 60% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 45% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 45% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Vertical market segments
Data about users on the Microsoft Advertising Network for Display.
- All
- Auto
- B2B
- Finance
- Travel
- Retail
ALL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 61% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Automobile
{percentage} are planning to purchase an automobile in the next 3 months
Insurance
{percentage} are planning to purchase insurance in the next 3 months
AUTO DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 58% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Decision Makers
{percentage} are business decision makers
Executives
{percentage} are senior business decision makers
B2B DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 63% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Health-Insurance
{percentage} are planning to purchase insurance in the next 3 months
Mortgage
{percentage} are planning to purchase an insurance in the next 3 months
FINANCE DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 63% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Domestic Travel
{percentage} planning to purchase a domestic vacation
International Travel
{percentage} planning to purchase an international vacation
TRAVEL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 63% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Online Shopping
{percentage} have purchased a product or service online in the last week
RETAIL DEMOGRAPHICS
Age
{percentage} are under the age of 45
Gender
{percentage} are female and 62% are male
Education
{percentage} graduated from college
Income
{percentage} have household income in the top 25%
Marriage
{percentage} are married
Children
{percentage} have children living at home
LGBTQ+
{percentage} identify as LGBTQ+
Disabilities
{percentage} report having a disability
Expand your reach
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