Skip to main content

Experience new growth possibilities with Microsoft Advertising today >

Microsoft Advertising Agency Center

We want to help our partner agencies be successful and grow. The Agency Center gives you resources to get started and run strategic, successful campaigns that will help your clients get optimal results from Microsoft Advertising.

The Microsoft Search Network can help boost your clients' traffic by providing a customer audience that helps boost diversity, growth and profits for both you and your clients. Our audience is global, local and mobile — and we're continually growing our market share.


share of the U.S. desktop search market1

6.4 billion

monthly desktop searches on the Microsoft Search Network1

46 million

desktop searchers not reached on Google1

109 million

nique desktop searchers on the Microsoft Search Network1


Leverage our Agency Welcome Kit for pitching, onboarding, and campaign optimization resources designed to help you solidify your role as a strategic partner to your clients.

[1] Comscore qSearch, Explicit Core Search (custom), March 2023, United States, desktop traffic only.

Level up your SEM knowledge with our free online courses and study guides, which you can complete at your own pace. Then, help drive your business forward by becoming a Microsoft Advertising Certified Professional.

Learning Lab


Learn about the Microsoft Advertising platform, campaigns and features through online, bite-sized courses. 

Study guides


Use our study guides to prepare to become a Microsoft Advertising Certified Professional.



Showcase your proficiency and enjoy member benefits by becoming a Microsoft Advertising Certified Professional.

Customer case studies

Case study

First-id and Microsoft Advertising unlock new audiences with Publisher Provided ID (PPID)

How to increase 65% of the overall reach, compared to a third-party cookie targeted campaign and 78% of impressions without cookies on publisher's partner inventory, First-id was the only deterministic identifier without cookies that showed up.

March 02, 2024

Case study

How Gandalf achieved a 1316% ROAS and 100% overall higher revenues with Microsoft Advertising

How Gandalf achieved a 1316% ROAS and 100% overall higher revenues with Microsoft Advertising

March 01, 2024

Two people laying on the grass. One is whispering in the other one’s ear.

Case study

How Flower Chimp achieved a 231% increase in total conversion rates with Microsoft Advertising

How Flower Chimp achieved a 231% increase in total conversion rates with Microsoft Advertising

March 01, 2024

Person sitting in front of a big bouquet of flowers and smiling.

With Microsoft Advertising research and insights, you’ll have the tools you need to craft smarter strategic recommendations for your clients — and your own agency. Get started by exploring industry insights, market share information, planning tools, ad solutions, and more.

Microsoft Advertising Insights


The Future of Digital

Learn more about the shifts in global digital ecosystems today and how The Future Laboratory and Microsoft developed research to pinpoint what’s next for the digital landscape.

March 01, 2023

Two people in an office work with a laptop.


A unified view of customer data for retail media programs

Shopping behavior has evolved in recent years, with COVID-19 disrupting how consumers engage with brands. Learn more about why unification is the future of retail media.

January 01, 2023

Two people smile while working on a laptop.


Back-to-school: Retail, Tech, and Audience online trends for 2022

Be ready for increased volumes in Retail and Tech, and discover several key takeaways for search when looking at YoY back-to- school trends.

July 01, 2022

Two children sitting outside look at a tablet.

Check out additional resources for more information, including audience demographics and customer success stories. Plus, explore current digital media trends and best practices in our webcasts and blog.

Microsoft Advertising case studies

Microsoft Advertising experts are here to help. Contact us and we’ll be happy to support you with everything from account setup to campaign optimization, budgeting, and more.

Resolve agency support issues like billing, editorial, shopping campaigns and more.

Get help with campaign optimizations, seasonal and vertical recommendations, and account onboarding.

Share ideas, learn best practices, and seek advice in our community forum.

Get assistance directly from our center.