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Advertising

Experience new growth possibilities with Microsoft Advertising today >

Microsoft Search ads

 

Reach new customers with your message at the right time while they search for information related to your products or services with Search ads.

Benefits of Microsoft Search ads

Retain creative control

You always have control of your advertising messages—from headlines, to copy, your landing pages, and offers.

Simplify campaign management

You can use automation and AI to manage your campaigns, bids, and more. Microsoft Advertising will never spend more than you want.

Achieve business goals

You set your goals—like selling products or generating leads—and Microsoft Advertising will use AI to get the most out of your advertising budget.

Key features of Microsoft Search ads

Ad extensions

Dynamic ad extensions help make your campaign more effective and attract more relevant customers to your business. These optional enhancements to your text ads are simple to include and don’t cost extra to use.

 

With ad extensions, customers can easily call or find your store, navigate to specific pages on your site, download an app, and more.

Search ads by the numbers

6.4

Billion monthly PC searches (USA)1

109

Million unique PC users (USA)1

38.1%

PC market share1

23%

Spend more online when shopping1

CASE STUDY

How Gandalf achieved a 1316% ROAS

The vision of Gandalf is to promote reading and provide books that inspire and educate—at attractive prices.

 

To reach new customers in the extremely competitive book industry, the team at Gandalf and its agency Sempai wanted to develop an ad strategy that helped maximize profits while ensuring sales efficiency at a level that met customer satisfaction.

Get the most from your Search ads campaigns with these tools

Microsoft Advertising Network Search Data

Reach more of your customers and connect with the people who matter to you on the Microsoft Advertising Network.

 

Access in-depth audience understanding and marketplace insights when you use audience data to help plan your Microsoft Advertising campaigns.

Keyword planner

How do you choose the best keywords? How much should you bid on them? The Microsoft Advertising keyword planner can help you conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance.

 

Audience targeting

Connect to the customers that matter most to you with Microsoft Advertising audience targeting tools. See stronger engagement and returns by focusing your marketing on the customers most likely to convert.

How to get started

Connect with customers looking for your business anytime, anywhere, on any device with Microsoft Search ads.

01

Sign up

It’s quick and easy to open a Microsoft Advertising campaign and get started.

02

Create a campaign

Import from Google, check your settings, and start advertising, or make a new campaign. You have many options to create a campaign.

03

Enter bids and budgets

Enter your daily advertising budgets and how much you want to spend per click.

04

Activate your campaign

Now you’re ready to launch your first campaign. Check your reports to see how your campaign performs.

Get started with Search ads today

Search ads are a dynamic way to start your digital advertising campaign. Import from Google or create a campaign from scratch—you’re minutes away from launching an effective advertising campaign.

Get started with Search ads today

Frequently asked questions

With Microsoft Search ads, you can reach potential customers who are actively searching for your products and services. These ads can appear with search results on sites like Microsoft Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other partners.

Microsoft Search ads may also appear on relevant audience sites to help you engage your ideal audience and achieve your advertising goals. This includes sites like MSN, Microsoft Edge, Outlook.com, and publisher partners based on our unique knowledge about your potential customers.

[1] Comscore qSearch, Explicit Core Search (custom), March 2023, United States, desktop traffic only.