Learning Lab

Learning Lab is your one-stop shop for all your Microsoft Advertising training needs. We offer seven Learning Paths with a range of topics spanning the digital advertising and Microsoft Advertising ecosystem.

There are also opportunities to showcase your Microsoft Advertising expertise via the certification program. Earn all four certifications and earn your Microsoft Advertising Certified Expert status and showcase your badge on LinkedIn.

text

A person sitting indoors at a desk with a laptop.

Uplevel your digital marketing skills

Explore the digital advertising ecosystem

Gain the latest fundamental knowledge of the industry.

A person in a wheelchair sitting at a desk with a laptop.

Expand your understanding of Microsoft Advertising solutions

Explore Learning Paths with essential training to get the most out of Microsoft Advertising.

Two people sitting indoors. One person is holding a laptop and smiling.

Earn badges to demonstrate your expertise

Showcase your proficiency in Microsoft Advertising by earning badges you can display on LinkedIn.

A person sitting in front of a desktop computer and smiling.

Certifications

Search Advertising certification

Pass this exam to earn your Search certification and Credly badge to share on LinkedIn. By passing this exam, you’ll demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.

Display & Video certification

Pass this exam to earn your Display & Video certification (formerly Native & Display) and Credly badge to share on LinkedIn. By passing this exam, you’ll prove your knowledge of Display & Video advertising, the Microsoft Audience Ads, and how to best use it to realize your marketing goals.

Retail certification

Pass this exam to earn your Retail certification (formerly Shopping) and Credly badge to share on LinkedIn. By passing this exam, you’ll verify and show your understanding of product ads, Microsoft Advertising shopping, and best practices for its implementation.

Retail Media certification

Pass this exam to earn your Retail Media certification and Credly badge to share on LinkedIn. Build your knowledge and demonstrate your understanding of the retail media advertising ecosystem, effectively optimize retail media campaigns, run reports to make data-driven business decisions, save time by better understanding the Microsoft Retail Media platform, and onboard new brands faster and handle your brands' questions with ease.

Learning Paths

Deepen your understanding of Microsoft Advertising and open professional opportunities in digital marketing with seven learning paths and badges to showcase your expertise. Each path contains a series of courses created to enhance your skills in key areas.

Search Advertising Learning Path

Enhance your expertise and showcase your comprehension of the search advertising landscape, including the Microsoft Advertising Platform, its solutions, and the key principles of search advertising.

Display, Native, and Video Advertising Learning Path

Build your knowledge and demonstrate your understanding of the Display, Native, and Video Advertising ecosystem, including the Microsoft Advertising Platform, solutions, and best practices.

Display, Native and Video Learning Path badge on a purple background with display and play icons.

Retail Advertising Learning Path

Elevate your proficiency and demonstrate your understanding of retail marketing by becoming proficient with the Microsoft Advertising Platform. Learn its features and best practices for managing successful campaigns.

Retail Learning Path badge on an orange background with shopping cart and computer icons.

Retail Media Learning Path

Broaden your understanding of the commercial landscape and explore Microsoft's Retail Media offering. In today’s ever-evolving landscape, gaining insights into market dynamics, consumer behavior, and industry trends is crucial.

Digital Advertising Fundamentals Learning Path

New to digital advertising? Need a quick refresh? Get started with the fundamentals. These courses introduce the digital marketing industry by starting with the foundations.

Certified Expert badge on a purple background with a monitor icon.

*Programmatic Advertising Learning Path

Explore the programmatic advertising marketplace and how you can use it to further your advertising goals whether you’re a buyer or a seller.

*Take each course on this Learning Path and earn your Programmatic Advertising badge to display on LinkedIn.

Generative AI and Automation Advertising Learning Path

Discover how artificial intelligence (AI) and automation can enhance your Microsoft Advertising campaigns. Learn the benefits and features of various AI powered tools and solutions that can help you meet and exceed your advertising goals.

Image reads AI on a blue background with butterfly and fast forward icons.

Commerce badge

Pass both your Retail and Retail Media certifications to earn the new Commerce badge and share on LinkedIn to showcase your expertise in these areas.

Microsoft Advertising Certified Expert (earned by passing all four certifications)

Pass all four exams in Search, Display & Video, Retail, and Retail Media to earn a new badge status: Microsoft Advertising Certified Expert.