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Marketing with Purpose

It can help you build a more trusted brand by outlining marketing actions to take across the role of responsibility, values, and inclusion in your advertising. It can help build a brand that’s welcomed into people’s lives by earning genuine trust, upholding their values, and inclusively advertising. That’s Marketing with Purpose.

Marketing with Purpose playbook

85% of people will only buy from a brand they trust. We designed a playbook for all types of marketers to help start your "Marketing with Purpose" journey with data-driven strategies, research and actionable insights.

The Marketing with Purpose course

The Marketing with Purpose course is designed to empower all types of marketers with strategies, research, insights and actionable tactics to drive growth through more trusted customer experiences.

Show your brand values using Marketing with Purpose attributes

To help you build trusted relationships with your customers, we offer inclusive business attributes that can be used with search ads to highlight your values. Learn how you can create loyalty and inspire true connections.

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Marketing with Purpose webcast

Watch our webcast and get data and insights from consumer research studies on trust and inclusion, plus brand success story highlights.

The Download: Presented by Microsoft Advertising

Catch the newest episode of The Download, a series of marketing videos focused on thought leadership and insights. Watch interviews, demos, and more.


The Download: Cannes Lions 2022

Join us for an energetic and electric Cannes Lions episode of The Download through the creative eyes of our Microsoft Advertising team!

August 01, 2022


The Download in Banff: How the power of purpose was changed by the pandemic

This special episode of The Download brings marketers and representatives of top cult brands to share their ideas on community, authenticity, values, and purpose.

June 01, 2022


The Download, Episode 14: Travel is back!

What do exploration, adventure, relaxation, and work have in common? Travel! Join us in episode 14 of The Download as we take you on a trip.

June 01, 2022