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AI in action: Leveraging AI to scale your display and video efforts

We’ve seen the use of generative AI tools evolve as consumers have progressed from mere curiosity to acquiring knowledge to taking action.

July 12, 2024

Reshaping the retail media ecosystem with scale, simplicity, and innovation

Advertisers and brands deserve simplicity and transparency in how they buy, with an ability to reach people with personalized advertising that they love.

July 11, 2024

Reach engaged CTV audiences with Microsoft Invest

Microsoft audiences are 15% more likely to spend online and have greater purchasing power than the average internet user.

July 10, 2024

Rebalancing the work equation with AI

Here we will share some of the insights and experiences that we have gained from deploying generative AI tools within Microsoft Advertising.

July 02, 2024

Welcome to Property Center: Your gateway to managing Lodging Campaigns

We are enhancing our Hotel Center and we are announcing GA for our Lodging Campaigns for advertisers that wants to drive booking for their hotel.

July 01, 2024

Think, share, do: 3 steps to enhanced-AI collaboration

In this blog post we will share with you our insights on how to collaborate effectively with AI in the advertising and marketing industry.

June 27, 2024