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Blog post

Reach new audiences with the Microsoft Audience Network

November 16, 2021

We’re excited to announce that Microsoft Audience Ads, our native advertising solution, is now available to all customers in Argentina, Austria, Belgium, Brazil, Chile, Colombia, Denmark, Finland, Ireland, Italy, Mexico, Netherlands, Norway, Peru, Spain, Sweden, Switzerland, and Venezuela, in addition to our existing markets in the United States, Canada, the United Kingdom, Australia, New Zealand, France, and Germany. This means you can unlock the full power of the Microsoft Audience Network and connect with your target audiences in more places.

The Microsoft Audience Network

The Microsoft Audience Network connects you to millions of people across devices via high-quality, brand-safe native ad placements, including Microsoft Edge,, MSN, and select partners.

Examples of Microsoft Audience Ads on tablet, desktop and mobile.
Microsoft Audience Ads are available as native ads in Microsoft Edge,, MSN, and select partners.

With the Microsoft Audience Network, you can engage meaningfully with a unique audience in brand-safe environments.

Reach your audience in brand-safe sites

Connect with millions across devices through high-quality native ad placements and IAS certified brand-safe properties.

Drive highly personalized engagements

Engage with your ideal customers, leveraging Microsoft first-party intent data processed by robust artificial intelligence (AI).

Achieve your key marketing goals

Reach consumers across their buyer journey using our unique suite of targeting capabilities powered by Microsoft AI.



2.2x Lift in brand awareness per user, measured by post-exposure brand search rate.


4.8x Lift in brand consideration per user, measured by post-exposure domain visit rate.


4.4x Lift in brand purchase per user, measured by post-exposure conversion page visit rate.

Getting started

How can I get started with an audience campaign?

Creating a new campaign to run audience ads on the Microsoft Audience Network is similar to creating a new search ad campaign.

  1. From the Campaigns page, click the Campaigns tab (or from the main menu on the left, click All campaigns and then Campaigns).
  2. Click Create campaign.
  3. Click the appropriate goal for the campaign. Setting your goal right at the start lets us suggest the most helpful features for your campaign. You'll still have access to all Microsoft Advertising features regardless of the goal you choose.
  4. On the What kind of ads do you want to run for this campaign window, select Audience ads and then click Next.
  5. The campaign creation wizard will then walk you through the process to add settings, audiences, targets, ads, budgets, and bids.

Keep in touch

We warmly welcome your questions and feedback. To share your thoughts, contact your account manager or reach out to us today.

[1] Results may vary for each advertiser based on campaign settings, targeted audiences, and other factors. Lift metrics represent an average of all advertisers with completed lift studies to date (Feb. 2021).
[2] These advertisers may be a non-representative sample of all advertisers on the marketplace. Lift measured between exposed users and a control group of eligible unexposed users, with lift represented on a per-user basis. Average user count per advertiser study = 1.55M


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