Prisma integration expands to delivery reporting and invoicing for the Microsoft Advertising Platform

In a continued effort to help advertisers and agencies manage Microsoft Advertising more efficiently, we’ve expanded our integration with Mediaocean’s Prisma from creating insertion orders through delivery reporting, invoicing, and reconciliation.

Building on automated insertion order placement introduced in late 2024, the expanded integration connects more of the campaign lifecycle through Prisma Direct.

Less manual work across the campaign lifecycle

For teams managing Microsoft Advertising alongside broader media investments, the integration brings key workflows together in Prisma:

• Send orders directly. Orders created in Prisma flow directly into the Microsoft Advertising Platform, reducing duplicate data entry and potential errors between planning and activation.
• Track performance in Prisma. Campaign delivery data flows back automatically, giving buyers visibility into pacing, spend, and delivery without having to leave Prisma.
• Simplify invoicing and reconciliation. Electronic Microsoft Advertising invoices are available in Prisma’s Invoices module for review and management for orders received via Prisma, without manual entry or third-party services.

The expansion delivers a seamless, end-to-end search buying experience, connecting activation, performance and reconciliation in a single workflow. As Drew Kane, Chief Product Officer at Mediaocean, explains: