XBOX Video for Brands: A New Way to Get Closer to Play

With XBOX Video for Brands, eligible players watch premium, full-screen video before entering a cloud-gaming session. A three-minute pre-roll ad pod unlocks a 30-minute gameplay session, giving brands a direct role in the value exchange that enables access to play, while keeping active gameplay uninterrupted.

The videos appear before the session, during cloud loading, resulting in a high-impact advertising moment immediately before gaming, and designed around the reason players are there in the first place: to play.

For brands, this creates an opportunity to show up in a premium XBOX environment, connecting familiar video advertising with an entertainment experience built around participation.

For marketers already investing in premium video and CTV, XBOX Video for Brands offers a way to extend existing video creative into gaming and reach the differentiated XBOX gaming audience. 16:9 video ads are available in multiple durations, run across supported screens, and are non-skippable, resulting in high video engagement.

For brands already advertising with XBOX, it’s another way to build on that investment and move closer to the moment of play. For marketers newer to gaming, it offers an approachable entry point using a familiar video format.

Entertainment increasingly moves across screens, formats, and experiences. Gaming adds something distinctive to that landscape: the audience moves from watching to participating. 

XBOX Video for Brands gives brands an opportunity to make that transition with players. Premium video becomes part of an optional value exchange that supports access to play, while the gameplay experience itself remains uninterrupted. 

Now, advertisers have a new way to extend premium video into the XBOX gaming environment and become part of the experience at a moment when players are ready. 

Bring your brand closer to play with XBOX Video for Brands.

At XBOX, designing relevant, additive advertising experiences for players that positively impact brands is our mission. We adhere to a clear set of core principles to make that happen:

1. We start with the player. Ads should create value. 
2. We do not interrupt the flow of gameplay. 
3. We hold ads to the same quality bar as our content. 
4. We’re clear about what’s advertising. 
5. We make sure ads fit what players expect on each platform.