2026 Microsoft Advertising Partner Awards: Japan winners announced

The moment we’ve been waiting for is here! We’re thrilled to announce the Japan winners of the 2026 Microsoft Advertising Partner Awards, celebrating the partners whose innovation, expertise, and commitment are driving outstanding results for clients and shaping the future of advertising.

Across Japan, our partner community continues to inspire us. Embracing new technologies, pushing the boundaries of performance, and finding bold new ways to create meaningful impact for clients, this year’s winners show what’s possible through strong partnership and innovative thinking. From harnessing the power of AI and data to delivering connected omnichannel experiences and exceptional client outcomes with Microsoft Advertising, their achievements truly stand out.

The submissions we received were extraordinary, showcasing innovative strategies, impressive results, and an unwavering commitment to client success. Thank you to every partner who took part, and congratulations to all our finalists on the exceptional work you shared. We’re so grateful for it.

And now, it’s time to celebrate! We’re proud to introduce our 2026 Japan winners!

AI Innovation Award: Quartet Communications Co., Ltd.

Quartet Communications Co., Ltd. combined new technology with human expertise to put AI into practice—strengthening advertising decision-making, solving business challenges, and improving customer outcomes.

Data Integration Excellence Award: CyberAgent, Inc.

CyberAgent, Inc. demonstrated advanced technical leadership by connecting data and audience signals to enable more sophisticated, effective campaign operations and deliver meaningful outcomes through Microsoft Advertising.

Omnichannel Performance Partner of the Year: Dentsu Digital Inc.

Dentsu Digital Inc. brought search advertising, audience advertising, and AI-powered capabilities together across the customer journey, creating a seamless omnichannel experience that connects awareness with clear customer intent and business results.

Rising Partner of the Year: Funai Consulting Incorporated

Through close collaboration and a commitment to creating new opportunities for clients, Funai Consulting Incorporated achieved remarkable momentum—including a more than sevenfold increase in monthly ad spend and tenfold growth in accounts over the past year.

Search Performance Partner of the Year: Hakuhodo DY ONE Inc.

Hakuhodo DY ONE Inc. paired a deep understanding of search behavior with precise strategy, optimization, and campaign execution—connecting high-intent customer needs with meaningful business outcomes and measurable growth.

Trailblazer of the Year: Yuki Mihira

Yuki Mihira has championed the value of Microsoft Advertising by generously sharing knowledge, inspiring new approaches, and helping strengthen understanding and trust across the market and partner community.

Agency Partner of the Year: CyberAgent, Inc.

CyberAgent, Inc. stood out for its innovation, client impact, and broad commitment to the Microsoft Advertising partnership in Japan—from actively using our solutions and joining pilot programs to delivering strong results across award categories.

Channel Partner of the Year: Funai Consulting Incorporated

Funai Consulting Incorporated exemplified the impact of a strong channel partnership through exceptional growth, trusted collaboration, active management engagement, and a willingness to test, learn, and scale new initiatives for clients.

Celebrating our Japan partner community

To all our winners, congratulations! Your achievements show what’s possible when ambitious ideas, deep expertise, and the power of Microsoft Advertising come together.

And to every finalist and partner who participated this year, thank you. Your creativity, collaboration, and commitment continue to raise the bar and make our partner community in Japan stronger and more inspiring.

We’re incredibly proud to celebrate our 2026 Japan Microsoft Advertising Partner Awards winners and the outstanding work you’re doing for clients across the market.

Here’s to everything we’ll continue to build, innovate, and achieve together. Congratulations again!