2026 Microsoft Advertising Partner Awards: EMEA and LATAM winners announced

The moment has arrived! We’re thrilled to announce the EMEA and LATAM winners of the 2026 Microsoft Advertising Partner Awards, celebrating the partners and individuals whose innovation, creativity, and commitment are driving outstanding results for clients and helping shape the future of advertising.

Across EMEA and LATAM, our partner community continues to push boundaries, embrace new technologies, and find new ways to create meaningful impact for clients. From harnessing the power of AI and data to accelerating growth in emerging markets and delivering connected omnichannel experiences, this year’s winners demonstrate what’s possible through strong partnership and bold thinking.

We received over 200 incredible submissions from across the regions, showcasing innovative strategies, impressive results, and an unwavering commitment to client success. Thank you to every partner who participated, and congratulations to all our finalists for the exceptional work they shared.

Now, we’re proud to introduce our 2026 EMEA and LATAM winners!

Creative AI Innovation Award: Smarketer + Sportstech

Recognizing outstanding innovation in applying creative AI to transform advertising experiences, solve business challenges, and unlock new possibilities for clients.

Data Integration Excellence Award: OMD

Celebrating excellence in using data, signals, and technology to create scalable solutions and deliver meaningful client outcomes.

Emerging Markets Growth Award: Sembot

Recognizing exceptional partnership and growth in emerging markets, demonstrating strong collaboration and the strategic use of Microsoft Advertising solutions to create new opportunities and drive business impact.

Gaming Excellence Award: VML Live + Nestlé KitKat

Recognizing exceptional work connecting brands with gaming audiences through innovative, engaging experiences that create meaningful impact.

Performance AI Innovation Award: SYZYGY Performance Marketing + STIHL

Recognizing innovative use of AI to transform campaign performance, accelerate optimization, and deliver exceptional results for clients.

Rising Partner of the Year: Medialab

Celebrating a partner demonstrating exceptional momentum, growth, and engagement with Microsoft Advertising while continuing to expand the impact it delivers for clients.

Omnichannel Performance Partner of the Year: PIA Media and Arcane (Cosmo5 Group) + Leroy Merlin

Celebrating outstanding performance across channels and the strategic use of Microsoft Advertising solutions to build connected customer experiences and drive meaningful business results.

Search Performance Partner of the Year: Push + Private Health Quoter and Stagwell Media + Lenovo

Recognizing excellence in search strategy, optimization, and execution to drive outstanding performance and measurable business growth.

Trailblazer of the Year: Dan Roberts and Markus Seib

Celebrating individuals who have made an exceptional contribution through their leadership, advocacy, innovation, and commitment to moving our industry and partner community forward.

Agency Partner of the Year, EMEA: Omnicom UK

Recognizing exceptional partnership, innovation, client impact, and commitment to Microsoft Advertising across EMEA.

Independent Agency Partner of the Year, EMEA: Mediaplus Group

Celebrating outstanding performance, collaboration, and innovation from an independent agency partner making a significant impact for its clients and the Microsoft Advertising partner community.

Agency Partner of the Year, LATAM: Cadastra

Recognizing exceptional partnership, innovation, client impact, and commitment to Microsoft Advertising across LATAM.

Channel Partner of the Year: Sembot

Recognizing exceptional impact, growth, innovation, and collaboration as a Microsoft Advertising channel partner.

Celebrating our EMEA and LATAM partner community

To all our winners, congratulations! Your achievements demonstrate what’s possible when ambitious ideas, deep expertise, and the power of Microsoft Advertising come together.

And to every finalist and partner who participated this year, thank you. Your creativity, collaboration, and commitment continue to raise the bar and strengthen our partner community across EMEA and LATAM.

We’re incredibly proud to celebrate our 2026 EMEA and LATAM Microsoft Advertising Partner Awards winners and the outstanding work you’re doing for clients across the regions.

Here’s to everything we’ll continue to build, innovate, and achieve together.