Skip to main content

Experience new growth possibilities with Microsoft Advertising today >

Blog post

PromoteIQ acquired by Microsoft

August 05, 2019
The PromoteIQ team and Microsoft Advertising team members.
I am excited to announce that Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands. We are constantly striving to empower our retail and manufacturing clients with solutions to help them grow their e-commerce and in-store commerce businesses. Today’s announcement is an important step in the journey to innovate and accelerate our offerings.

PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ’s technology strategically complements Microsoft’s current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity.

With this acquisition, PromoteIQ clients — which include leading global retailers such as Kroger, Kohl’s and — will continue to benefit from the PromoteIQ platform and team, and will now benefit from more resources and support from Microsoft. PromoteIQ will maintain its brand and become a division within Microsoft Advertising.

We greatly admire the work PromoteIQ has done and couldn’t be more excited about this acquisition’s potential to empower global retailers and brands, accelerate PromoteIQ's growth and expand Microsoft Advertising's reach and scale.


Recommended for you

Blog post

Brand storytelling meets performance marketing with Multimedia Ads

Get the attention of potential customers with large visual imagery that showcases your brand and products. Increase traffic and sales in attractive formats.

September 13, 2022

A woman indoors painting on a canvas.

Blog post

Deadline for migration to Responsive Search Ads extended to August 29, 2022

We’re giving you more time to prepare for the migration to Responsive Search Ads. Get tips to take action by the extended deadline of August 29, 2022.

April 20, 2022

A woman sits at a desk in front of a laptop and smiles away from the camera.

Blog post

The Microsoft Advertising Celebrated Partners for September—October 2021

The Microsoft Advertising Partner Celebration recognizes members of the Partner Program. We’re excited to share the results for the September—October 2021 round.

December 20, 2021

Two people sitting at a table and smiling at the camera.