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Road to recovery: Navigating the Automotive landscape

February 2022

Insights & trends
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Navigating the Automotive Landscape

The Automotive industry has faced twists and turns, yet we see new research, analytics and advertising insights that lead us on a road to recovery. Are your teams interested in learning about consumer online vehicle lease or purchase behavior influences and trends or considerations on electric or hybrid vehicles? Is your digital transformation prepared for a cookie-less future?

What to expect?

  • Enjoying the ride as we open up our session with our Global Solutions Leader for the Automotive, Mobility, and Transportation Industry team at Microsoft who will share the strategies addressing the evolution of customer experiences across manufacturers, distributors, retailers and service providers.
  • Insights on consumer online vehicle lease or purchase behavior influences and trends or considerations on electric or hybrid vehicles
  • Tips on preparing your digital transformation for a cookie-less future
  • Valuable information on how search and native advertising can help target and authentically engage with audiences more effectively

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Robyn Soresi

Senior Client Partner, Automotive

Microsoft Advertising

Robyn is a Senior Client Partner based out of Atlanta, Ga. Of her 12 years' experience within the Advertising industry, she’s spent 9 working on Automotive clients like General Motors, Stellantis, Mercedes Benz, & BMW. Originally from Michigan and a graduate of Michigan State University, she has a passion and appreciation for the Automotive Industry. Her background of agency and publisher experience helps her to be an empathetic and knowledgeable partner to her clients today. Outside of Microsoft, she’s far less experienced, still learning everyday how to be a good mother and role model to her two young daughters (ages 3 ½ and 7 months). 

John Reed

Global Solutions Leader, Automotive, Mobility and Transportation


John is responsible for Microsoft’s solution strategy and portfolio in the areas of: Vehicle Innovation, Emerging Mobility, Customer Experience, Resilient Operations and Organizational Productivity 

John is a passionate advocate of sustainable automotive, mobility and transportation solutions in the connected world. With more than 20 years of experience in the Automotive industry, he has been involved in the evolution of customer experience solutions across manufacturers, distributers, retailers, and mobility services providers.  

Prior to joining Microsoft, John was Vice President, Product Management and Strategy at Dominion Dealer Solutions, Vice President of Dealer Management Systems at Reynolds and Reynolds, as well as other leadership positions at Microsoft in sales, services and product development.  John is an automotive native, having grown up in Detroit in a family immersed in the automotive industry. 

Kelli Kemery

Market Research Manager

Microsoft Advertising

Kelli is lead researcher on the Microsoft Advertising Market Intelligence team where she spends her days researching consumer perceptions, adoption of new tech, influences on digital marketing, and how advertising influences consumer behavior and perceptions.  She has been in market research for over a decade, working with brands like YouTube, Capital One, Bank of America, and more before joining the Market Intelligence team at Microsoft. She is a passionate storyteller, working to help brands build strong emotional connections with their consumers. Her goal is to teach brands how to be inclusive, trustworthy and responsible, while showing the power of marketing with a purpose.  

Maxilia Arias

Senior Analytical Lead

Microsoft Advertising

Maxilia is a Microsoft Advertising Analytical Lead based in NYC. She brings 7 years of analytical expertise from 4 years on the Bing Search Advertising team and 3 years from Citi Private Bank working across different disciplines including Real Estate Investment and Foreign Exchange. Additionally, she brings computer engineering experience from a JavaScript based bootcamp. Maxilia has an M.B.A degree from The Wharton School, University of Pennsylvania and holds a B.B.A degree from CUNY Baruch College, where she studied Finance and Real Estate.

Kevin Salat

Product Marketing Manager

Microsoft Advertising

Kevin is a Product Marketing Manager on the Microsoft Advertising team, focused on growth solutions for customers. Prior to Microsoft, Kevin worked at iProspect and graduated from the University of Notre Dame. In his spare time, Kevin enjoys both solving and making crossword puzzles and going on long bike rides. 

Angela Myers

Senior Client Partner

Microsoft Advertising

Angela has over 16 years of digital advertising experience with almost 12 years focused on driving ROI for OEM brands through Paid Search and Native Advertising. Angela resides in a small island town just south of Detroit with her 13-year-old daughter, 11 year-old son and their 4-year-old mini Goldendoodle. When she’s not at work, she is playing the role of sports mom and can be found at any rink, field or court in the metro-Detroit area.