Reach more of the right customers

Get smarter customer insights, sharpen media plans, and target the right searchers with Microsoft Advertising.

Give your clients more valuable customers

Microsoft Advertising searchers are on average more affluent, more qualified and more ready to transact than on other search platforms. Coupled with Microsoft Advertising’s advanced audience insights and targeting tools, agencies and brands are seeing stronger KPI performance and unlocking a world of untapped customer potential.

Find the audience that’s ready to buy

Since 2001, the global online media strategy and marketing agency Labelium has helped brands like Louis Vuitton, Fendi and more achieve their online business goals. According to Angelo Zarbo, the agency’s Digital Marketing Director, if Labelium wasn’t active with Microsoft Advertising, the company estimates it would lose over a third of its U.S. searches and a fourth of its UK searches. With the Microsoft Advertising Network, Labelium has achieved:

78% search increase in France
55% search increase in the U.S
137% search increase in Italy
200% boost in CVRs overall
30% reduction in CPC

"In the fashion and luxury market, the Microsoft Search Network user is on average more willing to purchase our clients’ products, with a conversion ratio [CVR] 80% higher in Italy and 50% higher in the UK and U.S. compared with users on other advertising platforms."

— Marta Tamanini, Digital Marketing Director, Labelium

Define core audience segments

Virgin Australia uses its own data with Microsoft Advertising Custom Audiences to target customers. Custom Audiences help businesses use their own first-party data, collected directly from their customers — for example, data collected from their own website or apps — to create richer audience segments to enhance remarketing efforts. They implemented an aggressive test and learn strategy and discovered the power of Microsoft Advertising’s robust data solutions:

18% year-over-year revenue growth
5% increase in average order bookings
13.4% increase in conversion rate

"Virgin Australia applies models based on the likely propensity for users to buy flights to certain destinations. The fact that we can feed those models into Bing Ads, straight from our data management platform [DMP], and then set different bid modifiers on top of them gives us increased flexibility and confidence to know that we’re targeting the right users across our search performance and media buy."

— David Rossi, National Performance Director, Columbus (marketing agency for Virgin Australia)

Convert more leads

BuyerZone became one of the earliest adopters of the Microsoft Audience Network, first testing it as a closed beta participant. The company targets audiences on the network with In-Market Audiences. On top of the quality of leads, BuyerZone’s entire campaign saw huge improvement:

1,700% increase in impressions with Microsoft Audience Network over traditional search
75 to 80% decrease in CPCs
20% profit on top of what the company’s search campaign is already earning

"Our main goal and key performance indicator is to drive as many conversions as possible into leads and monetize them. From what I've seen, almost every single conversion we've gotten from the Microsoft Audience Network has converted into a lead, which is amazing."

— Alan Barish, Senior Online Marketing Analyst, BuyerZone

Go further with Microsoft Advertising

Industry leaders turn to Microsoft Advertising to tap into new audiences that Google Ad campaigns might miss. With exclusive features like LinkedIn Profile Targeting, domain level reporting, search domains exclusions, and more, Microsoft Advertising makes it easy to reach new, more qualified customers. Here are just a few key factors that help Microsoft Advertising users find results:

Exclusive LinkedIn Profile Targeting
49.4 million desktop searchers not reached on Google
Import successful Google Ads campaigns seamlessly into Microsoft Advertising

We’re ready to help you reach more qualified customers.

Schedule a consultation now