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The 2019 Microsoft Advertising Agency Awards: Meet the winners

Winners are announced for the Microsoft Advertising Agency Awards, 2019.
In honor of the powerful partners who help make Microsoft Advertising successful, we are delighted to announce the winners of the 2019 Microsoft Advertising Agency Awards. Baratunde Thurston hosted the fourth annual awards ceremony yesterday evening at Spring Studio in New York City and it was bigger and more dazzling than ever! Over 350 industry experts gathered at this glamorous black-tie event to celebrate and honor the individuals and teams behind some of the most impactful, effective and creative work in the search and performance media industry.
This year our recognition includes our technology and channel partners in addition to our agency partners across the Americas in 14 categories. With a record number of outstanding submissions from North America and Brazil, the competition was tougher than ever as our partners showcased the truly remarkable and creative work they’ve done over the last year. The award winners were selected based on their achievements and excellence in each category. Winners appear below and a complete list of finalists can be found on the Microsoft Advertising blog. Detailed descriptions of each award are available on the Microsoft Advertising Agency Awards website.
We offer our huge congratulations to the winners and finalists and thanks to everyone who took part in these awards to make the night a memorable occasion. This year’s winners are:

Individual Awards

Executive of the Year 

Awarded to an executive (in leadership position, with nationwide influence) who has done an exceptional job in championing the search practice and demonstrating commitment to partnering with and investing in Microsoft Advertising. 
  • Burcu Agma – Performics

Lifetime Achiever Award

Awarded to an individual with a lasting and significant impact on the search advertising industry who demonstrates a strong personal passion and contributes to pioneering industry practices. 
  • Mike Parker – iCrossing

Microsoft Advertising Trailblazer of the Year 

Awarded to an individual that in an innovative and engaging way evangelizes Microsoft Advertising and drives Microsoft Advertising brand awareness and affinity internally, as well as in the industry. 
  • Tarik Mughisuddin – Mindshare

Partner Awards

Account Team of the Year 

Awarded to an exemplary account team that partners, engages, and drives Microsoft Advertising growth and adoption throughout the year.  
  • Wells Fargo – OMD

Audience Excellence Award 

Awarded to the partner that has shown excellence in leveraging Microsoft Advertising audience products in a smart and innovative way to increase usage of Microsoft Advertising platforms.  
  • 360i

Growth Hacker of the Year

Awarded to a partner who demonstrates innovative and growth hacking usage of Microsoft Advertising tools, products, insights and solutions.
  • Performics

Inclusive Culture & Marketing Award

Awarded to the partner who demonstrates the strongest commitment to inclusive practices both culturally within their company and in driving the messaging and importance of developing inclusive marketing campaigns with their clients. 

Independent Agency of the Year

Awarded to an independent agency that engages with Microsoft Advertising in partnership, grows its Microsoft Advertising spend and product adoption, and exhibits ingenuity and creativity around product application and optimization. 
  • Horizon Media

Rising Star of the Year

Awarded to two partners that have equally made the most accelerated focus this past year with Microsoft Advertising.
  • LiveRamp
  • ROI Revolution

Agency Partner of the Year: Brazil

  • Raccoon Digital Marketing

Agency Partner of the Year: Canada

  • Media Experts

Agency Partner of the Year: United States

  • Wavemaker

Channel Partner of the Year

  • Logical Position

Technology Partner of the Year

  • Kenshoo
As the digital advertising stage evolves, these partners have shown us what’s possible to ensure their clients are showing up in all the right places and in the most impactful ways. They all play a critical role in helping shape the future of Microsoft Advertising and the industry overall.
Microsoft Advertising will be hosting the second annual Regional Partner Awards this December 4 in Munich, Germany for our Asia Pacific and European Partners. We are thrilled to grow further with our partners and celebrate their accomplishments worldwide.
Once more, congratulations to all the winners. We’re already looking forward to next year’s awards in the Americas!