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Microsoft Advertising announces the winners of the 2018 Bing Agency Awards

In honor of the powerful partners who help make Bing successful, we are delighted to announce the winners of the 2018 Bing Agency Awards. Yesterday evening at Cipriani in New York City, Saturday Night Live alum Vanessa Beyer hosted the third Bing Agency Awards and it was bigger and more dazzling than ever! Over 350 industry experts gathered at this glamorous black-tie event to celebrate and honor the individuals and teams behind some of the most impactful, effective and creative work in the search and performance media industry.
Bing acknowledged advertising agencies and new this year, technology partners, from across the Americas in 16 categories. The award winners were selected based on their achievements and excellence in each category. Winners appear below and a complete list including detailed descriptions of the finalists in each category can be found on the Bing Agency Awards website.
We offer our huge congratulations to the winners and finalists and thanks to everyone who took part in these awards to make the night a memorable occasion. The winners are:

Individual Awards

Bing Ads Trailblazer of the Year  

Awarded to an individual that in an innovative and engaging way evangelizes Bing Ads and drives Bing Ads brand awareness and affinity internally as well as in the industry.  
  • Neky Romero - Wavemaker (United States)

Exec of the Year  

Awarded to an agency executive (in leadership position, with national influence) who has done an exceptional job in championing the Search practice and has shown commitment to partnering with and investing in Bing Ads. 
  • Kyle Jackson - Spark Foundry - Performics Practices Team (United States)

Lifetime Achiever

Awarded to an individual with a lasting and significant impact on the search advertising industry, who demonstrates a strong personal passion, and contributes to pioneering industry practices.
  • Amanda Richman – Wavemaker (United States)

Agency and team Awards 

Account Team of the Year 

Awarded to an exemplary account team that partners, engages, and has driven growth and adoption across the year
  • Hulu Team at Universal McCann / Reprise Digital (United States)

Apex Award

Awarded to the agency with the largest growth of its Bing Ads investment and product adoption since July 2017.
  • Essence (United States)

Audience Excellence

Awarded to the agency or technology partner that showed excellence in leveraging Bing Ads audience products in a smart and innovative way to increase usage of Microsoft Advertising Platforms.
  • Resolution Media (United States)

Diversity & Inclusion Champion of The Year

Awarded to the agency or technology partner demonstrating the strongest commitment to diversity and inclusion, both in the day-to-day, as well as through specific activities and initiatives.
  • Merkle (United States)

Growth Hacker of The Year

Awarded to an agency or technology partner who demonstrated innovative and growth hacking usage of Bing Ads tools, products, insights and solutions.
  • iProspect (United States)

Independent Agency of the Year  

Awarded to an independent agency that engages with Bing Ads in partnership, grows its Bing Ads spend and product adoption, and exhibits ingenuity and creativity around product application and optimization.  
  • Path Interactive (United States)

Partner of the Year  

Awarded to an agency that engages with Bing Ads in true partnership
  • Mediacom (United States)

Philanthropist of the Year  

Awarded to the agency that demonstrates commitment to charitable organizations, in the day-to-day as well as through specific activities and donations.  
  • Elite SEM (United States)

Accreditation champion of the Year 

Based on the Bing Ads March Match Up contest, we are recognizing the hard work required to study for and take the Bing Ads Accreditation test.
  • Resolution Media and iCrossing (United States)
  • iProspect (Canada)

Technology Partner of the Year

  • Adobe Advertising Cloud

Agency of the year: Canada

  • iProspect

Agency of the year: Brazil

  • Cadastra

Agency of the year: USA

  • Performics
As the digital advertising stage evolves, these agencies and technology partners have stepped into the searchlight to ensure their clients are showing up in all the right places and in the most impactful ways. They all play a critical role in shaping the future of performance media and bringing to life the opportunities search offers marketers to both better understand consumer intent and drive impactful and measurable digital engagement.
As announced at the event, in February 2019, for the first time, Microsoft Advertising will be expanding Agency Awards to Europe and Asia Pacific with a glamorous event in Europe. We are thrilled to grow with our partners and to celebrate their accomplishments around the world. More to be announced soon.
It is truly an exciting time for the search marketing industry and we are delighted to be able to celebrate some of its greatest achievements.
Once more, congratulations to all the winners and we are already looking forward to next year’s awards in the Americas!

For more information on the Bing Agency Awards, visit