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Announcing the winners of the 2017 Bing Agency Awards

Image of Trevor Noah
Yesterday evening at the Capitale in New York City, The Daily Show’s Trevor Noah hosted the second Bing Agency Awards and it was bigger and more spectacular than ever! Over 350 industry experts gathered at this glamorous black-tie event to celebrate and honor the individuals and teams behind some of the most impactful, effective and creative work in the search industry. This year, Bing acknowledged advertising agencies from across the Americas in 15 categories. The award winners were selected based on their achievements and excellence in each category. Winners appear below and a complete list including detailed descriptions of the finalists in each category can be found on
We offer our huge congratulations to the winners and finalists and thanks to everyone who took part in these awards to make the night a memorable occasion. The winners are:

Individual awards


Executive of the year                          

Awarded to an agency executive (in leadership position, with national influence) who has done an exceptional job in championing the search practice and showed a commitment to partnering with and investing in Bing Ads.  
  • Jeremy Hull – iProspect (United States)

Bing Ads trailblazer of the year  

Awarded to an individual that in an innovative and engaging way evangelizes Bing Ads and drives Bing Ads brand awareness and affinity internally as well as in the industry.  
  • Colette Trudeau - Spark Foundry- Performics Practices Team (United States)

Lifetime achiever of the year  

Awarded to an individual with a lasting and significant impact on the search advertising industry, who demonstrates a strong personal passion, and contributes to pioneering industry practices.
  • David Gould – Performics (United States)
Pictures of people at awards celebration

Agency and team awards


Account team of the year 

Awarded to an exemplary account team that partners, engages, and has driven growth and adoption across the year.
  • Mindshare – Volvo (United States)

Growth agency of the year

Awarded to the agency with the largest growth of its Bing Ads spend and product adoption since July 2016.   
  • Initiative Search Team at Reprise (United States) 

Independent agency of the year  

Awarded to an independent agency that engages with Bing Ads in partnership, grows its Bing Ads spend and product adoption, and exhibits ingenuity and creativity around product application and optimization.  
  • iCrossing (United States)

Innovator of the year  

Awarded to an agency who demonstrated innovative usage of Bing Ads tools and innovation within the search advertising industry.
  • Spark Foundry – Performics Practices Team (United States)

Optimizer of the year  

Awarded to the agency that leveraged Bing Ads tools and insights for smart, innovative optimization solutions.  
  • LQ Digital (United States)

Partner of the year  

Awarded to an agency that engages with Bing Ads in true partnership.
  • Resolution Media (United States)

Philanthropist of the year  

Awarded to the agency that demonstrates commitment to charitable organizations, in the day-to-day as well as through specific activities and donations.  
  • Seer Interactive (United States)

Accreditation champion of the year

Based on the Bing Ads March Match Up contest, we are recognizing the hard work required to study for and take the Bing Ads Accreditation test.
  • Sapient Razorfish  (United States)
  • Catalyst (Canada)

Rising star of the year

Awarded to a rising Agency that engages with Bing Ads in an innovative and “growth hacking” way, and is showing leadership and growth.
  • Metric Theory (United States)

Agency of the year: Canada

  • iProspect

Agency of the year: Brazil

  • Blinks

Agency of the year: USA

  • Spark Foundry- Performics Practices Team
Search advertising is growing in an increasingly competitive industry. Its underlying intelligence enables marketers to succeed across the marketing mix and is enabling the emergence of a critical skillset within advertising agencies. Our agency partners play a critical role in shaping the future of search and bringing to life the opportunities search offers marketers to both better understand consumer intent and drive impactful and measurable digital engagement.
Once more, congratulations to all the winners and we are already looking forward to next year’s awards!

For more information on the Bing Agency Awards, visit or follow the event at #bingagencyawards.