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Highlight deals with Promotion Extensions

Adding special offers to your text ads is a powerful way to stand out on the search results page. Today, we’re announcing Promotion Extensions for all advertisers in the United States. Promotion Extensions allow you to highlight a special offer or a special deal in your text ad. Additionally, you can tie your deal to a holiday or special occasion.

Product view of Promotion Extensions as they appear in a sample ad.

Promotion Extensions as they appear in a sample ad.

Promotion Extensions are highly customizable:

  • Occasion (optional): You can select the holiday or special occasion that you wish to tie your promotion to. Example occasions include Black Friday, Chinese New Year, and Back to School. See the full list of available occasions.
  • Promotion type and promotion item: You can select the type of offer or discount and clarify which items are included in the promotion. Examples include “20% of select items” or “$5 off select services.”
  • Promotion details (optional): You can clarify offer requirements, for example “on order over $5” or “Code AMB123.”
  • Displayed start/end dates (optional): You can clarify offer deadline. Promotions will not deliver after the end date, but you can choose to run your promotion extensions prior to the start date. For example, you can provide customers a promotion code for an upcoming sale.

Promotion Extensions are available to deliver only in the United States and are available on PC, tablet, and mobile ad experiences. Learn more about how to get started with adding Promotion Extensions.

Curious about retail? Take advantage of other rich industry insights, consumer trends, and product updates by making your way to the Microsoft Advertising Retail hub, which has launched in the U.S.U.K., CanadaAustraliaGermany, France, and Spain. Or, listen to our Retail Unwrapped webcast on demand. Happy holiday planning!

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We’re always ready to help you deliver your best results with Microsoft Advertising. For any questions or feedback, we encourage you to reach out to your Microsoft Advertising account manager, or send us an email directly at

You can also ping us on Twitter or suggest a feature on the Microsoft Advertising Feature Suggestions Forum.