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New: Segment Your Performance Data to Identify Opportunities Quickly

*Join Claire for the Art & Science of Bing Ads Reporting webcast on November 17th at 11AM PST!

Navigating to the Reports workspace to get the data you need can sometimes be a hassle. Segmentation makes it easier by giving you the performance insights you need right where you need them.  Without leaving your Campaigns page, you can split your campaign, ad groups, ads, keywords, and ad extensions into rows based on:

  • Time (Day, Week, Month, Quarter, Year, or Day of the week)
  • Network
  • Device
  • Top vs. Other

How Segmentation Works

To begin segmenting your performance data, click Segment in the toolbar above your table, and the segment you’re interested in.  For example, select Device Type to see which devices your audience is using when they see your ad. 

For details, please visit this Help page.

Downloading Your Data

Want to share your findings with your clients or colleagues? Simply download the data directly from the table into a .csv or Excel report. Click Download from the toolbar, your format preference, what you want to segment your data by, and you’re good to go. The downloaded file will also reflect whatever columns and filters you’ve applied to your grid.

Bing Ads new segmentation inline download function

Bing Ads new segmentation inline download function

For details, please visit this Help page.

Why Use Segmentation?

  • Segmenting your data can offer powerful insight into how your campaigns are performing, and what’s working (or isn’t).  For example, here are some ways you may want to segment your performance data and why:
  • Segment by Time to identify when your ad gets the most engagement.  Based on what you find, you may want to adjustment your ad schedule targeting accordingly. 
  • Segment by Device to identify whether mobile, PC, or tablet are more or less significant to your campaign’s success.  Use this insight to help focus your web design efforts, and also adjust your device targeting.  
  • Segment by Top vs. Other, which will show you how the performance of your mainline and sidebar ads compare. Knowing this can help you refine your keyword bids to optimize ad performance, increase ROI, and improve your ad rank.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at

Have a great day,

Claire Lee