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COVID-19 insights & trends

These are uncertain times and we recognize they create unexpected challenges for businesses of all sizes. Know that we at Microsoft Advertising are committed to supporting you in managing this new reality. To help you adjust to the rapidly changing environment, we want to arm you with insights and knowledge to make informed decisions. Here are some vertical-specific search trends and consumer behavior changes we’re observing. It’s our goal to continue to provide these insights to you on a regular basis, so be sure to check back to see the latest.

Search trend and behavior changes during COVID-19

Automotive

Consumer sentiment
New and used car search trends
Sub-vertical week-over-week click trends


Health & Wellness

Vertical search trends
Impact on pharmaceuticals


Retail

Buy Online, Pick Up In-Store (BOPIS) trends
Exercise & fitness
Home & garden USUK


Tech & Telco

Impact on streaming services
 

Travel

Marketplace impact

As you’re adapting to a new way of doing business, we also want to share some educational information and helpful resources that are available to you, our valued clients, partners and broader advertising community, to help your business during this time.

You should also know that it’s not too late to evolve your search marketing tactics alongside changing consumer behavior. Check out these 7 SEM strategies for unprecedented times.

We're here to support you and your team, and we’re committed to helping you every step of the way. Please keep in touch. Reach out to us on LinkedIn or Twitter with questions, as we’d love to hear the strategies you are taking to adapt to the new reality of today.