Microsoft Advertising Partner Awards: Americas finalists

Together we are limitless. In celebration of the powerful partners who help make Microsoft Advertising successful, we’re delighted to announce the finalists for this year’s Microsoft Advertising Partner Awards in the Americas. The Microsoft Advertising Partner Awards will recognize our Elite and Select Partners for the incredible work they’ve done in 2021 across various categories. New this year, we’re pleased to introduce the Social Impact Awards. This award subcategory features partners’ inspiring solutions and celebrates changemakers who drive purpose and action. The Community Response Award winners and the Marketing with Purpose Award winners will compete for our new Global Social Impact of the Year Award which will be announced at Elevate, our annual Global Partner Summit, in April 2022.

Elite and Select tier members in the Americas are all invited to join the special virtual Partner Awards on February 10, 2022 at 5:00 PM EST/2:00 PM PST, when we’ll announce our winners with all the celebration and recognition you’ve come to expect. We saw many outstanding submissions this year that once again showcased the truly remarkable work we have come to expect from our partners.

All Elite and Select Partners enrolled in the Partner Program are welcome to register regardless of finalist status. Partners can register here: MicrosoftAdvertising.com/PartnerAwards

Categories and finalists appear below in alphabetical order. Our Global Award winners will be announced during the Elevate Partner Summit on April 27, 2022.

If you’re a finalist and would like a badge graphic to announce your finalist status, please reach out to msapartnerawards@microsoft.com.

Company and Individual awards

Client Partnership of the Year

Awarded to a client and their respective partner account team or group who partners, engages, and drives Microsoft Advertising revenue growth, feature adoption, and has showcased overall collaboration throughout the year.

• CMI Media Group
• Digitas
• iProspect
• LiveRamp
• Mindshare Canada
• Raccoon Marketing Digital

Independent Partner of the Year

Awarded to an Elite Independent Partner that demonstrates effective engagement and true partnership with Microsoft Advertising to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

• 3Q Digital
• ROI Revolution
• Sales & Orders
• Skai
• Tinuiti
• Wpromote

Retail Team of the Year

This new award offers recognition to a partner team who works across the retail vertical. It takes into consideration revenue, feature adoption, and overall partnership with Microsoft Advertising. A successful entry will demonstrate industry knowledge and expertise, as well as consistent, high-quality marketing solutions to retail and consumer goods customers.

• 3Q Digital
• GroupM (MediaCom)
• MediaCom
• Sales & Orders
• Tinuiti

Rising Star of the Year

Awarded to a Select Partner that has demonstrated the most accelerated focus this past year with Microsoft Advertising in terms of revenue, feature adoption, and partnership, and who is also showing a strong future trajectory in these three areas.

• Alkemy
• matchcraft LLC

Trailblazer of the Year

Awarded to an individual who teaches about Microsoft Advertising in an innovative and engaging way, and drives Microsoft Advertising brand awareness and affinity externally with their clients, as well as the industry.

• Brian Henriquez - Merkle
• Cliff Covey - CMI Media Group
• Katy Hall - Wickfire
• Kevin Zechenelly - Logical Position
• Matt Bowen - Logical Position

Social Impact Awards

This award subcategory will feature partners’ inspiring solutions and celebrate changemakers who drive purpose and action.

• dentsu international – Marketing with Purpose Award
• DuckDuckGo – Community Response Award
• Team Velocity – Community Response Award
• Raccoon Marketing Digital – Community Response Award
• Raccoon Marketing Digital – Marketing with Purpose Award
• ROI Revolution – Marketing with Purpose Award
• Tinuiti – Community Response Award
• White Shark Media – Community Response Award

Partner Awards

Agency Partner of the Year

Awarded to the Agency Partner who has showed excellence in partnership with Microsoft Advertising across the board.

• 3Q Digital
• Alkemy
• Amsive Digital (formerly Path Interactive)
• i-Cherry
• iProspect USA
• Merkle USA
• Mindshare Canada
• Mirum Agency
• Raccoon Marketing Digital
• Tinuiti

Channel Partner of the Year

Awarded to the Channel Partner who has showed excellence in partnership with Microsoft Advertising across the board.

• Logical Position
• matchcraft LLC
• ROI Revolution
• Sales & Orders
• Team Velocity

Supply Partner of the Year (Regional Finalists)

Awarded to the Supply Partner who has showed excellence in partnership with Microsoft Advertising across the board.

• Airfind
• CodeFuel – Perion Network
• DuckDuckGo
• System1

Congratulations to our finalists in the Americas. Learn more about our APAC and EMEA finalists in their regional blogs.