Microsoft and Verizon Media strengthen search partnership
January 17, 2019
Microsoft and Verizon Media are making it even easier for search marketers to reach valuable audiences across the Bing Network through an expanded partnership. As a result, marketers will have a single global platform to create search advertising campaigns that reach audiences across the Bing, Yahoo, and AOL networks. All search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing Ads.
This enhanced partnership will make it easier for marketers to manage search advertising campaigns. Additionally, by aligning campaigns under Bing Ads, marketers will benefit from the deep audience understanding contained in the Microsoft Graph coupled with Microsoft artificial intelligence (AI) capabilities to connect to the right audience with the right message across any device. As our partnership evolves, we continue to keep user privacy and security as core principles in how we approach our advertising business.
Continuing to grow the volume of high-quality clicks and conversions clients receive through Bing Ads has been a top request. We estimate that our enhanced partnership could result in an increase in clicks across the Bing Ads marketplace for customers targeting the United States of up to 10-15%. While exact results will vary by client, Bing Ads users should closely monitor their budgets to ensure they are ready to capture these potential increases in click volume. Microsoft and Verizon Media are working to complete the full transition of worldwide traffic by the end of March 2019.
Microsoft and Verizon Media are committed to partnering to bring more value and possibilities to our clients.