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Microsoft Advertising Partner Awards: Congratulations to our winners!

In honor of the powerful partners who help make Microsoft Advertising successful, we are delighted to announce the winners of this year’s Microsoft Advertising Partner Awards that took place on February 25, 2021. This reimagined virtual ceremony honored and celebrated individuals and companies for the great work that they had done in 2020. The show was hosted by Microsoft Advertising’s Vice President of Global Strategic Sales, Rob Wilk, and included special performances from Broadway stars to inspire us all.

This year’s theme was Forward Together, which pointed to the importance of partnership, and how we move forward toward recovery and growth. During the ceremony we recognized agency, channel, and technology partners across the Americas in 11 categories including a new category — the Community Response Award — which celebrated the innovation, drive, and adaptability our partners have demonstrated during this unique time. We had many outstanding submissions from across the region making the competition tougher than ever before as our partners showcased the truly remarkable work they’ve done over the last year. The award winners were selected based on their achievements and excellence in each category.

We offer our huge congratulations to the winners and finalists and want to thank everyone who took part in these awards to make them a memorable virtual celebration. We look forward to announcing our Global Award winners during the Elevate Partner Summit on April 21, 2021.

To see all the winners share their stories, please visit the complete Microsoft Advertising Partner Awards YouTube Playlist. Winner and runners up appear below, and all finalists can be found in the blog announcement.

Trailblazer of the Year

Awarded to an individual that, in an innovative and engaging way evangelizes Microsoft Advertising and drives Microsoft Advertising brand awareness and affinity internally, as well as in the industry.

  • Winner — Anthony Capetola – Sales & Orders
  • First Runner Up — Macki Aycock – OMD

Account Team of the Year

Awarded to an exemplary account team or group that partners, engages, and drives Microsoft Advertising revenue growth and feature adoption throughout the year.

  • Winner — Estee Lauder – iProspect
  • First Runner Up — General Mills – Mindshare

Community Response Award

This new award category offers recognition to partner organizations or someone within a partner organization that has provided innovative support or services to the industry or the community this year amidst the challenges of the COVID-19 pandemic.

  • Winner — Kenshoo
  • Joint First Runners Up — iProspect USA and White Shark Media

Inclusive Culture & Marketing Award

Awarded to the partner who demonstrates the strongest commitment to inclusive practices both culturally within their company and in driving the messaging and importance of developing inclusive marketing campaigns with their clients.

  • Winner — Dentsu International
  • First Runner Up — Raccoon Marketing Digital

Rising Star of the Year

Awarded to a Select partner that has demonstrated the most accelerated focus this past year with Microsoft Advertising.

  • Winner — Dealer Inspire
  • First Runner Up — Wickfire LLC

Independent Partner of the Year

Awarded to an Elite Independent Partner that engages with Microsoft Advertising in true partnership to deliver success to their clients. This partner demonstrates a unified approach and advocates usage of Microsoft Advertising products and features.

  • Winner — Adlucent
  • First Runner Up — Tinuiti

Client Partnership of the Year

Awarded to a client and their respective partner who has shown excellence in their digital advertising campaigns. This new award takes into consideration revenue, feature adoption and overall collaboration in areas such as marketing, thought leadership and insights.

  • Winner — UnitedHealthcare – Horizon Media
  • First Runner Up — iProspect and Estee Lauder Companies

Agency Partner of the Year

Awarded to the agency partner who has showed excellence in partnership with Microsoft Advertising across the board.


  • Winner — i-Cherry
  • First Runner Up — Raccoon Marketing Digital


  • Winner — Klick Health
  • First Runner Up — Saatchi & Saatchi

United States

  • Winner — Mindshare USA
  • First Runner Up — iProspect USA

Channel Partner of the Year

Awarded to the channel partner who has showed excellence in partnership with Microsoft Advertising across the board.

  • Winner — White Shark Media
  • First Runner Up — Sales & Orders

Congratulations to our winners and finalists in the Americas. Our APAC and EMEA winners can be found in their regional blogs as well.