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Upcoming enhancements to the Bing Partner Program

As we approach the end of the year, the Bing Ads team wants to remind you of some exciting changes and important Bing Partner Program updates happening in January.

In January 2019, the Bing Partner Program will move to a calendar cycle running from January to December, to better align with how our partners run their businesses. This change will apply to all agencies, channel partners and technology partners that participate in the Bing Partner Program. 

The mission of the Bing Partner Program is to create and maintain a mutual relationship between Bing and the most competent and qualified partners in the advertising industry, to ensure our current and future clients exceed in their goals. Therefore, along with a shift to a calendar year cycle, we will also update requirements and benefit offerings, helping our partners to achieve even more success with Bing and Microsoft. 

What this means for you

  • Tier status for current and new partners will be based on the fulfillment of the program requirements including education, marketing, engagement and Bing Ads spend, from January 1 to December 31. 
  • New benefits include membership in the Bing Ads Partner Community on LinkedIn, where you can be the first to know about latest announcements, get access to the Microsoft Bing Partner team and subject matter experts and network with other Bing Partners. Join the Bing Ads Partner Program Community on LinkedIn and get the conversation started.
Microsoft and Bing Ads are committed to providing world-class service to our clients and partners around the globe to empower them to do more. If you're interested in learning more about the program please visit the Bing Partner Program website or talk to your Bing Ads representative.

The Bing Ads team looks forward to helping you achieve your advertising goals this coming year and we thank you for your partnership.

Wishing you joy this holiday season and throughout the coming year!