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Webcast: The Art and Science of Customer Centricity

Do you want to make smarter data-driven decisions? Do you feel like you're facing increasing pressure to meet consumers’ needs for personalization? Do you want to learn how to increase your customer touchpoints?
Then you should sign-up for The Art and Science of Customer Centricity webcast at 11 a.m. PDT on August 22 as Nikki Isaac, Analytical Lead at Microsoft, will be your guide to learning how the best marketers succeed and sprint ahead of the competition. These top-performing marketers are focused on a better understanding of the customer decision journey (CDJ) and improving their marketing based on that understanding, making more informed decisions and improving customer engagement through a data-driven approach.

Explore how to use data and AI to analyze the customer decision journey

In this webcast you’ll discover exactly what makes a top-performing marketer and learn how to use data and AI to increase engagement and campaign performance, using features such as:
  • Custom Audiences
  • Remarketing
  • In-market Audiences
  • Similar audiences
  • Dynamic Search Ads
  • Automated bidding
  • And more!

There will be a live Q&A following the presentation, so bring your questions and take advantage of engaging directly with the experts.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You'll get the latest Microsoft Advertising research and expert insights as well as hear compelling customer stories. Together we'll tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
Register now to join us for the live webcast at 11 a.m. (PDT) on August 22 or view it on demand, whichever is most convenient for you, to start learning more about Microsoft Advertising audience solutions.