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Microsoft Advertising announces the finalists for the 2017 Bing Agency Awards

We are proud to announce the finalists for the 2017 Bing Agency Awards. These key agency partners deliver outstanding creative, effective and passionate work for their clients in the Americas. Using the power of search advertising, these agencies ensure their clients’ ads are in the right place, at the right time when consumers are making buying decisions. It is our pleasure to recognize industry heroes at the Bing Agency Awards and to shine a spotlight on the search industry.
The Daily Show’s Trevor Noah will be the host of the glamorous black-tie event to be held on September 14, 2017, at Capitale in New York. This year, Bing acknowledged advertising agencies from across the Americas in 15 categories celebrating individual, team and agency talent. The award finalists were selected based on their achievements and excellence in each category. Categories and finalists appear below and a complete list including detailed descriptions of each award is available on

Individual awards


Executive of the year                          

Awarded to an agency executive (in leadership position, with national influence) who has done an exceptional job in championing the Search practice and showed a commitment to partnering with and investing in Bing Ads.  
  • Clayton McLaughlin – Havas (United States)
  • George Manas - Resolution Media (United States)
  • Luke Hubbard - The Search Agency (United States)
  • Jeremy Hull – iProspect (United States)
  • Kerry Curran – Catalyst (United States)
  • Mona Elesseily – Page Zero (Canada)
  • Steve Gibson - Canvas (United States)

Bing Ads trailblazer of the year  

Awarded to an individual that in an innovative and engaging way evangelizes Bing Ads and drives Bing Ads brand awareness and affinity internally as well as in the industry.  
  • Bosley Jarrett - Red Ventures (United States)
  • Charles Drewyer – Mullen (United States)
  • Colette Trudeau - Spark Foundry (United States)
  • Courtney O’Donnell - Elite SEM (United States)
  • Jessica Dearien – iProspect (United States)
  • Jiri Vala - 360i (United States)
  • Katie DeRose - Resolution Media (United States)
  • Neky Romero - Maxus (United States)

Agency and team awards:


Account team of the year 

Awarded to an exemplary account team that partners, engages, and has driven growth and adoption across the year.
  • 360i - JCPenney (United States)
  • Elite SEM – Jet (United States)
  • iCrossing - DIRECTV (United States)
  • iProspect – Diageo (United States)
  • Mindshare – Volvo (United States)
  • Performics – Samsung (United States)
  • Resolution Media - Wells Fargo (United States)
  • ROI Revolution – Signature Hardware (United States)

Growth agency of the year

Awarded to the agency with the largest growth of its Bing Ads spend and product adoption since July 2016.   
  • Elite SEM (United States)
  • Essence Digital (United States)
  • Havas (United States)
  • Horizon Media (United States)
  • iCrossing (United States)
  • MEC (United States)
  • iProspect (Canada)
  • Initiative: Reprise Media (United States) 

Independent agency of the year  

Awarded to an independent agency that engages with Bing Ads in partnership, grows its Bing Ads spend and product adoption, and exhibits ingenuity and creativity around product application and optimization.  
  • Chacka (United States)
  • Elite SEM (United States)
  • Horizon (United States)
  • iCrossing (United States)
  • Jellyfish (United States)
  • PMX Agency (United States)
  • ymarketing (United States)

Innovator of the year  

Awarded to an agency who demonstrated innovative usage of Bing Ads tools and innovation within the search advertising industry.
  • Carat (United States)
  • Digitas (United States)
  • MARC USA (United States)
  • Racoon (Brazil)
  • Reprise Media (United States)
  • Spark Foundry (United States)

Optimizer of the year  

Awarded to the agency that leveraged Bing Ads tools and insights for smart, innovative optimization solutions.  
  • Carmichael Lynch (United States)
  • Hearts & Science (United States)
  • LQ Digital (United States)
  • Merkle (United States)
  • Mindshare (United States)
  • Reprise Media (United States)
  • Spark Foundry (United States)
  • Vincodo (United States) 

Partner of the year  

Awarded to an agency that engages with Bing Ads in true partnership.
  • Blinks (Brazil)
  • Catalyst (Canada)
  • Essence (United States)
  • iProspect (United States)
  • Resolution Media (United States)
  • ROI Revolution  (United States)
  • Spark Foundry (United States)
  • WPromote (United States)

Philanthropist of the year  

Awarded to the agency that demonstrates commitment to charitable organizations, in the day-to-day as well as through specific activities and donations.  
  • Bloom Search Marketing (Canada)
  • Carmichael Lynch (United States)
  • iProspect (United States)
  • MARC USA (United States)
  • SEER Interactive (United States)
  • ymarketing (United States) 

Accreditation champion of the year

Based on the Bing Ads March Match Up contest, we are recognizing the hard work required to study for and take the Bing Ads Accreditation test.
  • Sapient Razorfish (United States) * already awarded
  • Catalyst (Canada) * already awarded

Rising star of the year

Awarded to a rising Agency that engages with Bing Ads in an innovative and “growth hacking” way, and is showing leadership and growth.
  • Metric Theory (United States) * already awarded
Lifetime achiever of the year, agency of the year Brazil, agency of the year Canada and agency of the year United States will be awarded at the Bing Agency Awards.

We look forward to celebrating with our finalists and winners at The Bing Agency Awards on 14th September 2017. To learn more about this exclusive event please visit