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Enhancing protection of endangered animals

Content Policy Revision

On August 12, 2016 – World Elephant Day – we are proud to announce adoption of a new comprehensive wildlife policy framework to help stop the sale of live animals and endangered and threatened animal products worldwide.  This revision to our global policy is the result of an industry-wide commitment to fight wildlife trafficking, in partnership with leading NGOs like the World Wildlife Fund, TRAFFIC, and IFAW.
While we already had policies in place to prevent advertising for endangered and threatened animals and products, the adoption of these extended policies helps ensure consistent protection throughout the industry.
You can read the revised Endangered/Threatened Species Products or Services policy here.