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New suggestions for location based bid adjustments

Visit the Opportunities tab in Bing Ads online to get new suggestions for your location bid adjustments. These new suggestions are based on how your campaigns are performing in different locations.

Location targeting and bid adjustments

Each month thousands of users take advantage of the helpful suggestions found in the Opportunities tab in Bing Ads online. These are curated suggestions tailored just for your ad campaigns, designed to help you get more from your campaigns and drive even more results for your business.

Many of our customers take advantage of the ability to target users by their location, whether it be by country, state, city, metro, zip code, or radius area. Location targeting can be setup to exclusively reach users in a location, or by using bid adjustment values you can show your ads more or less often to users in a location.

For some customers, it can take some time to determine the right bid adjustment values for each of their campaigns across the many locations in which their ads may show. Since location bid adjustments can be useful in improving your campaign performance, we want to make this process easier for you by providing you helpful suggestions.

How to get started

Location bid adjustment suggestions are designed from the ground up to help you optimize your conversion performance. As such, suggestions will only be generated for customers with a UET tag enabled on their website and conversion goals setup in Bing Ads.

To view your suggestions, log into Bing Ads online and visit the Opportunities tab. You can review, select, and apply any combination of these suggestions to be implemented on your campaigns.

Like other types of suggestions in the Opportunities tab, there may be times where you don’t see suggestions for location bid adjustments. This is often normal, and likely means that there may not be enough performance data yet for us to make new suggestions. Keep checking back with us though, as we refresh our suggestions every day based on the most recent campaign performance history.

Summary card in the Opportunities tab for location bid adjustment suggestions

Simple view of the location bid adjustment suggestions, summarized by campaign.

Advanced view of the location bid adjustment suggestions, showing related campaign locations.

Twitter, or recommend a new type of suggestion in the Bing Ads Feature Suggestion Forum. You can also reach out to us directly at