Bing Powers AOL Search
04 January 2016
Last June, Microsoft announced a long-term search partnership with AOL. Today, we are sharing that as of Jan. 1, Bing now powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide our clients with additional high-quality volume and ways to reach their desired audience.
Today’s announcement is testament to Microsoft’s ongoing focus on search and search advertising and our increasing scale that connects our clients’ media buys to new publishers and audiences to help them achieve more impact for their business. For more information, please see the full announcement.