At Bing Ads, we work hard to understand
what shoppers are looking for and are always looking to create compelling retail experiences for customers and engaging ad products for the advertisers. Today, we are pleased to announce the launch of Bing Shopping Campaigns (BSC) in Canada & India.
In the last two years, we have launched BSC in multiple markets including the US, the UK, France, Germany, and Australia. Canada and India are the latest markets to get the much-awaited BSC Product Ads capability. Canada will only support English Product Ads. French feeds will not be supported, and we will not display Product Ads in Quebec.
With this launch, Bing users in Canada & India will see a more engaging product search experience. We encourage all retail advertisers (from the US, the UK, Canada, France, Germany, and Australia) to start creating Bing Shopping Campaigns targeting these two new markets. Over the next few months, we will continuously improve our platform and plan to add BSC capability in more international markets.
Ready to get started? Learn more with our Bing Shopping Campaigns help pages
There is more to come
As mentioned earlier, we will continuously improve the product ads experience for both shoppers and retailers. Stay tuned to our blog for further announcements or get a summary of BSC anytime, as we look to expand the offering into other Bing Ads markets in the upcoming months. For more information on BSC, help with troubleshooting, or if you simply need a hand setting up your Bing Shopping Campaigns, reach out to your Account Manager or Bing Ads support. We are happy to assist you.
Any comments, questions or feedback to share?
As always, feel free to ping us on Twitter or if you have feedback related to specific features you'd like to see improved or added, visit our Feature Suggestion Forum to add or vote on your top priorities for upcoming feature releases.