As marketers, we have all asked the same question – “How can I better measure the effectiveness of my ad campaigns?” Most of us want to know how we are doing compared to our competition. You can now add
Competitive metrics, sometimes referred to as
Share of Voice metrics, to your in-line performance views across the Bing Ads web experience.
Start using Competitive metrics today
Log into your Bing Ads account and within the
Accounts Summary,
Campaigns,
Ad Groups, or
Keywords grids, you can click the
Columns button. From there you can add any combination of metrics from the
Competitive (Share of Voice) section and click
Apply.
Things to know when using this new feature
All of these new metrics work in conjunction with other reporting features, such as
filters,
period comparison,
segmentation and the ability to
download. These competitive metrics are also available in the Reports tab and Bing Ads API across the following reports: Account Performance, Campaign Performance, Ad Group Performance, and Share of Voice.
If you would like to learn more about each metric, and what they represent or how to interpret them, you can visit the
Help page.
More reporting enhancements to come...
One of our goals for reporting on Bing Ads is to surface the information you want, in the context you want it, so you can make quick and informed decisions across your ad campaigns. Enabling you to view competitive metrics across the broader Bing Ads web experience is one of many reporting enhancements we have for you this year.
Let us know how we can better help you make great decisions across our web experience. Reach us on
Twitter and our
Feature Suggestion Forum with your ideas, comments, and suggestions.