We’re evolving immersive advertising to feel more like gameplay and less like interruption. Meet Rewarded Portals, a new format that brings interactive, rewarded brand storytelling directly into Candy Crush Saga.
Blog post
Unlock deeper engagement with Rewarded Portals
May 12, 2026
Rewarded Portals bring opt‑in, interactive brand experiences into natural gameplay moments in Candy Crush Saga, combining reach, immersion, and measurable impact to drive stronger engagement and brand lift.
Rewarded Portals appear natively on the level screen during natural pauses between gameplay giving players the opportunity to engage, unlocking a full-screen branded experience in exchange for a high-value reward.
The result: a seamless value exchange that drives engagement from one of the most visited surfaces in the game without disrupting the player experience.
Designed for both scale and impact, Rewarded Portals deliver:
- Persistent, high-impact exposure: Always visible until engagement, driving repeated attention.
- Incremental reach: Connect with an expanded audience of players beyond traditional rewarded formats.
- Immersive storytelling: A native Playable experience that offers a brand-safe immersion tailored to feel both part of the game and part of your larger marketing effort.
Early results show over 2× incremental brand lift across ad recall, consideration, and purchase intent when Portals are layered into broader campaigns, highlighting their ability to turn attention into affinity and campaign impact throughout the marketing funnel.
Rewarded Portals are ideal for brands looking to extend reach and deepen storytelling within premium gaming environments. They pair naturally with Playables and Rewarded Video, creating a cohesive, multi-touch experience across the player journey.
And because engagement is opt-in and reward-driven, the experience remains transparent, additive, and player-first.
Step Into the Portal
Currently available in closed beta across select markets, Rewarded Portals offer early access to a new era of immersive, in-game advertising.
Interested in joining the closed beta? Contact your Xbox Media Solutions Account Manager for more information.
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