Together we are limitless. In honor of the powerful partners who continue to lean in with Microsoft Advertising to help drive their clients’ success, we are delighted to announce the winners of this year’s Microsoft Advertising Partner Awards. The virtual award ceremony took place on February 10, 2022, and celebrated the individuals, teams, and companies behind some of the most impactful and creative work of 2021.
The show was hosted by Kya Sainsbury-Carter, Vice President, Global Partner Service & Advertising Sales and Sandra Lopez, General Manager Microsoft Advertising Marketing. It included dazzling performances from musical guests Lizzy & the Triggerman and incredible dancers from Del Mar Sisters Productions.
This year’s theme was “Together we are Limitless” to reflect the outstanding and powerful impact we have had together this past year amid both continued uncertainty and renewed opportunities. During the ceremony, we recognised Agency, Channel and Technology Partners across the Asia Pacific region in 8 categories and introduced the Social Impact Awards—a new subcategory featuring partners’ inspiring solutions and celebrating changemakers who drive purpose and action. We had many outstanding submissions from across the region in all categories, and the award winners were selected based on their achievements and excellence in each category.
We offer our huge congratulations to the winners and finalists and want to thank everyone who took part in these awards to make them a memorable celebration. We look forward to announcing our Global Partner Award winners during Elevate, our annual Partner Summit, on April 27, 2022. Global Partner Award winners are selected from regional winners across the Americas, Asia Pacific, and Europe.
If you’re a winner and would like a badge graphic to announce your winner status, please reach out to msapartnerawards@microsoft.com.
To see all the winners share their stories, please visit the Microsoft Advertising 2021 Asia Pacific Partner Award Winners YouTube Playlist.
Company and Individual Awards
Client Partnership of the Year
Awarded to a client and their respective partner account team or group who collaborates, engages, and drives Microsoft Advertising revenue growth, feature adoption, and has showcased true overall partnership throughout the year.
Retail Team of the Year
This new award offers recognition to a partner team who works across the retail vertical. This new award takes into consideration revenue, feature adoption, and overall partnership with Microsoft Advertising. A successful entry will demonstrate industry knowledge and expertise, as well as consistent, high-quality marketing solutions to retail and consumer goods customers.
Rising Star of the Year
Awarded to a Select Partner that has demonstrated the most accelerated focus this past year with Microsoft Advertising in terms of revenue, feature adoption, and partnership and is showing a strong future trajectory in these three areas.
Trailblazer of the Year
Awarded to an individual who promotes Microsoft Advertising in an innovative and engaging way, and drives Microsoft Advertising brand awareness and affinity externally with their clients, as well as the industry.
Social Impact Awards
This award subcategory features partners’ inspiring solutions and celebrates changemakers who drive purpose and action.
- Thryv Australia – Community Response Award
- Sparro – Marketing with Purpose Award
Partner Awards
Agency Partner of the Year
Awarded to the Agency Partner who has shown excellence in partnership with Microsoft Advertising across the board.
Channel Partner of the Year
Awarded to the Channel Partner who has shown excellence in partnership with Microsoft Advertising across the board.
Congratulations to our Asia Pacific winners. Our Americas and Europe winners can be found in their regional blogs as well.
See you at Elevate on April 27, 2022.
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