How the Microsoft + Roku collaboration will elevate your ad campaigns by connecting the dots between TV streaming, search, and audience ads
The future of digital advertising is hybrid, collaborative, and agile—requiring marketers to be present during key moments in every customer’s unique journey. This is no simple task, given people engage across an ever-growing number of devices, media, and platforms.
To reach consumers, marketers must think holistically about organic and paid advertising strategies. But connecting the dots across consumer touchpoints has remained a challenge for many advertisers. Until now.
In an industry-first collaboration, Microsoft Advertising and Roku Advertising have joined together to unlock insights that elevate the ad buying experience and maximize ad performance.
It’s incredible, when you think about it: To match consumer data from Roku Advertising, America’s #1 TV streaming platform,
to the Microsoft Advertising platform that reaches over 1 billion people worldwide.