April 07, 2015
When was the last time you even made eye contact with the salesperson at your favorite retail outlet, who could only manage to say “Hello,” as you walked briskly past? What if that salesperson already knew what you were looking for and could bring you right to it? Would they have you at "Hello"? Having that audience intelligence before your customers even make eye contact with your ad on their screen is the first and most critical step to running a successful campaign. As illustrated in the...
October 15, 2014
As a baseball fan, one of my favorite quotes is, “You owe it to be the best you can be.” This is true not only for the game or in life, but also in business – and everyone here at Bing Ads knows that it’s our responsibility to provide our...
October 11, 2014
The world is getting smaller. Fuelled by advances in broadband penetration, internet speeds and increasingly sophisticated e-commerce solutions, consumers' online behavior is changing. No longer restricted to buying locally, today's discerning...
April 12, 2014
Providing Advertisers Value, Return on Investment and Mobile Innovation As I wrote in January, 2013 was a year in which we strengthened our platform’s foundation. We delivered over a thousand enhancements and released dozens of new features, many...
March 25, 2014
Did you know that… Bing Ads is today available in no less than 35 countries, 14 of which are in Europe, There are three new ad extension features available in all European markets to help you drive click-through rates, That according to Marin...