Blog post
Product explorer in Merchant Center and other product news for June 2026
Earlier this week, we shared new solutions that will help all kinds of businesses win across the three eras of the web and create value in the new AI economy. In this June product roundup, we’re announcing some of the latest updates that help advertisers accelerate their growth and manage their ads with confidence. This month’s highlights include new ways to optimize your product catalog and ensure your ads clearly show required disclaimers—without sacrificing high-performing messaging.
Here are this month’s updates:
Product explorer in Merchant Center: Understand and optimize your entire product catalog in one place
For retailers and advertisers, your product catalog is one of your most valuable assets—but understanding how it’s performing hasn’t always been easy. Historically, product data has been fragmented, complex to piece together, and time consuming to diagnose issues and identify opportunities.
Introducing Product explorer: a unified, intuitive way to understand and optimize your entire product catalog - all in one place.
Product explorer provides a unified, searchable view of your entire product catalog. It helps you quickly understand which products are active, serving, and performing. You can search and filter across attributes, view performance, identify eligibility or metadata gaps to help more products become eligible to show, and even export filtered product lists.
Available today for advertisers with fewer than 100,000 SKUs under “Products” in Merchant Center. (For advertisers with more than 100,000 SKUs, “Products” will not be visible.)
Compliance meets creative: A closer look at disclaimers in ads
Whether you're running Responsive Search Ads, Performance Max, or Audience ads across search and native placements, Microsoft Advertising's disclaimer feature lets you surface the legal, regulatory, or promotional fine print your business requires — without sacrificing characters from your marketing messaging that helps drive clicks and conversions.
Microsoft Advertising gives you two flexible layouts to choose from:
- A popup layout that displays as clickable link and opens a tidy pop‑up window for the full disclosure
- An inline layout that renders the disclaimer as an additional line beneath your ad with a link to more information
The popup layout, available for Native ads, is ideal when you want to preserve every character of persuasive ad copy with a generous 500-character limit. Select from “Disclaimer,” “Disclosure,” “Offer Details,” “Safety Information,” “Terms Apply”, and more to display as your clickable link ad copy.
On the other hand, the additional line layout is ideal when transparency needs to be front‑and‑center with an 80‑character limit.
You can configure disclaimers during campaign creation from advanced settings or edit, remove, and swap them at any time post‑launch from campaign settings.
Once approved, your disclaimer is guaranteed to serve across every eligible ad in the campaign. Disclaimers give advertisers with promotions, terms, safety details, legal requirements, or other regulatory information the room they need to communicate clearly and stay compliant. It's compliance that respects your creative — and a level of control and flexibility competitors simply don't offer.
Help us keep improving your experience
We’re continuing to invest in innovations that make it easier to manage campaigns and improve your performance. We’ll see you back here in July with another recap, and stay tuned for more exciting updates coming soon.
In the meantime, your comments and feedback are integral to shaping and improving our products. You can use the Microsoft Advertising feedback portal, in-product feedback, X (Twitter), Instagram, or as always, contact Support.
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