Building a new AI economy that creates value for everyone

Get discovered, cited, and chosen in the AI era — with new ways to ground AI in your business, understand how it represents you, and take action

The agentic era isn’t coming, it’s here. AI traffic is growing 8x faster than human traffic.¹ Yet many businesses still block AI by default, shutting out the fastest-growing customer segment. And those that do let agents in face the opposite problem: their content powers AI answers with little measurement and attribution to show for it.

This new era of the internet calls for new technology and new economic models that create value and transparency for everyone behind an AI answer: consumers, brands, content creators, and publishers alike.

For marketers, the challenge is navigating three eras of the web simultaneously. You have to transform your business to win with LLMs and agents, while continuing to serve human customers who research and buy on your website. Every solution we’re announcing ahead of Cannes Lions helps you succeed with four key moves:

1. Get found by AI. Make content accessible and legible when AI systems go looking. Microsoft Web IQ is already used by many leading AI assistants like Copilot and ChatGPT. It’s our new, AI-native search infrastructure built for agents that connects them to fresh, authoritative real-world knowledge–including information about your business.
2. See how you show up. Use new citations reporting in Microsoft Clarity to measure when and how AI discovers, cites, and chooses your business.
3. Take action. Clarity’s content recommendations will give you clear next steps to improve your GEO strategy. Brand Agents also help you turn AI-powered customer conversations on your website into sales. And if you’re running Microsoft Advertising campaigns, our new MCP server helps you build your own AI workflows to simplify campaign management.
4. Keep reaching people. Human, LLM, and agentic discovery coexist; most customers still browse for themselves. AI Max in Search campaigns will soon support search term landing page reporting, brand exclusions and inclusions, and term exclusions for asset optimization. And programmatic buyers can reach premium audiences with Audience packages in Media Marketplace to access new segments from trusted data partners.

Get found: Ground AI in current, real‑world knowledge

Microsoft Web IQ already grounds the AI platforms your customers use most — Copilot, ChatGPT, and more. And if AI can't ground in your brand’s content, you're not in the answer.

Web IQ, introduced earlier this month at BUILD 2026, is a suite of AI-native grounding APIs that connect AI systems to fresh, real-world intelligence from across the web, including web pages, news, images, and videos.

For marketers, grounding is how AI reads your business: your website, product details, brand mission, FAQs, and more. When a shopper asks AI, “Which sandals are best for walking the Croisette in Cannes,” grounding is what pulls in the latest product specs from merchants, online review videos, and articles about summer footwear trends.

Web IQ is part of Microsoft IQ, a unified intelligence layer that can power your brand’s own AI applications with what's true about your business, and with what's happening across the live web. Ground them in proprietary enterprise knowledge — with the data residency and isolation your teams require. And building on Microsoft’s decades of investment in Search, Web IQ delivers current and up-to-date context that allows your AI systems to answer in the right language, with the right local detail, whether your customer is in Tokyo or Berlin.

Nasdaq is currently deploying Web IQ as a knowledge source for AI applications, including Nasdaq Boardvantage®, a board management software solution.